Copied and Pasted from http://www.potpiegirl.com/2011/01/building-links-but-sinking-in-google-why/
Are You Suffering From a Link Profile Penalty?
Ok, so now we get what happens, how do we know if it is, or is not, happening to our web page?
Hang in there with me and let’s see if I can’t explain this…
If you go to Google and do a search called allinanchor (the words all in anchor but typed all-together as one word) and then follow that with a :____insert a keyword phrase____, you are asking Google to tell you how many web pages they know about that are building (or have) backlinks TO their web page with that phrase in it.
Still with me? =)
Here’s an example:
allinanchor:”green poodle shoes”
allinanchor, then a :, then the phrase in quotes – no spaces between anything but each word in the phrase.
When I do that search on Google, I will get results of pages that have that EXACT phrase in the anchor text of links TO their web page.
And surprise, surprise, Google shows no results for that phrase…yet (I imagine they might after they find this post..lol).
Allinanchor is a powerful little tool… you can see how many other web pages are working on ranking for that phrase. If they are building links with that phrase, they must want to rank for it, right? Yup, that’s the theory.
However, you can also get an idea if YOUR web page is having issues with over-optimization of your backlinks.
How To Test for Back Link Over-Optimization
When you do a allinanchor:”your keyword phrase” search on Google, look and see where YOUR page ranks in those results.
If you rank about #3 for allinanchor and then you rank about #3 for a normal, non-quoted search…. things are fine, just be patient.
BUT, if you rank about #3 for allinanchor, but rank #23 for a normal, non-quoted search….there’s most likely a problem. You’re over-doing it and Google is NOT happy with you.
Good News – It’s Usually Easy To Fix!
If your web page is still in the Google index, you’re in good shape. Just STOP doing what you’ve been doing and work on your link PROFILE – not that one specific phrase.
Get some “click here” links or straight url links – basically, work on getting links that are NOT your keyword phrase (or even a long-tail version of your keyword phrase).
In the majority of cases where I’ve had this happen or helped others when it’s happened, things get corrected pretty easily. It’s not a FAST fix, but things do come back together as they should and rankings improve as the link profile improves.
Backlinks are very powerful, but you can over-do it and push yourself DOWN in the rankings. It’s kinda like eating healthy – fruit is GREAT, but if ALL you eat is fruit, there might be a problem (too much of a good thing and not enough well-rounded food choices).
I believe Google wants us to be more well-rounded…and the best way to do well in Google rankings is to give Google what they want.
Read more: http://www.potpiegirl.com/2011/01/building-links-but-sinking-in-google-why/#ixzz1PTU4VWfw