DO YOU WANT TO RANK HIGHER ON GOOGLE?
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In today’s digital age, having a strong online presence is crucial for businesses of all sizes. One platform that plays a significant role in local search visibility is Google My Business (GMB). In this blog post, we’ll uncover two secrets that can help you rank your GMB profile number one in 2023. These insights are often overlooked by marketing companies, but understanding and implementing them can give your business a competitive edge in local search results.
Secret #1:
Location Matters:
When it comes to ranking on Google My Business, your physical address registered with Google holds significant importance. Regardless of whether you choose to display or hide your address, the location you register with Google can make or break your chances of securing a top spot in local search results. The proximity of your business to the center of town is a critical factor in Google’s algorithm. Generally, businesses closer to the city center have a higher chance of ranking well.
Understanding the impact of your location:
To illustrate the significance of location, let’s consider a few examples. Suppose we search for “chiropractor, Missoula, Montana.” We can observe that the top-ranking chiropractors are typically located near the city center. If you perform a similar search in your own city, you’ll notice that the businesses ranking in the top three results are usually within a specific radius. Google tends to prioritize businesses that fall within this circle, granting them the best chance of ranking.
Implications for different cities:
The same principle applies to larger metro areas like Seattle, where the center of the city determines the preferred location for top-ranking businesses. Even in highly competitive industries like roofing in Denver, the proximity to the city center remains crucial. However, it’s worth noting that in smaller towns with fewer competitors, Google may extend the radius for businesses to rank. Nevertheless, in competitive markets, being located within the designated circle provides the best chance for ranking success.
Address-related considerations:
While it may be tempting to manipulate your address, it’s crucial to avoid deceptive practices. Using a PO box, virtual address, or shared office space is not recommended, as Google frowns upon such tactics. Additionally, Google tends to favor commercial locations with visible signage over hidden residential addresses. Although ranking is still possible with a hidden home address, it becomes more challenging compared to having a visible commercial address.
Fairness and Google’s rules:
While it may not seem fair that location plays such a significant role in rankings, it’s essential to recognize that Google sets the rules. As a business owner, understanding and adapting to these rules is crucial for success. In the future, if Google’s algorithm evolves, we can expect new strategies to emerge. Rest assured, as updates arise, we’ll be here to share the latest insights.
Conclusion:
In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. By implementing the first secret to ranking your Google My Business profile, which revolves around location, you can significantly enhance your chances of appearing in the top search results. Remember to prioritize your physical address, ensuring it falls within the designated circle for your city. In our next blog post, we’ll unveil the second secret to ranking your GMB profile number one in 2023. Stay tuned!
To learn more about the other factors influencing GMB rankings and gain a comprehensive understanding of the strategies that can drive success, download our free cheat sheet. This resource covers the top eight essential elements you need to focus on to make your phone ring and bring clients through your doors. Each element is accompanied by a video tutorial, allowing you to delve deeper into each topic. Should you have any questions or need further assistance, feel free to leave a comment below. Don’t forget to subscribe to our channel for more valuable insights.
