So this little known secret, it’s pretty cool and it’s very easy. I’m going to give you a demonstration, I’m going to show you some examples so you know exactly what I’m talking about, but most SEO companies aren’t even using this, but you’ll find that if you search around Google for local cities, local service businesses specifically in different cities, the ones that are ranking the highest typically have what I’m calling identity photos. If you watched any of my videos in the past, you’ve heard me talk about having personalized photos of people doing work. If you’re a carpet cleaner, have people do some carpet cleaning work. If you’re in the HVAC business that have people working on an HVAC system. The big thing in there that is really tipping the scales right now is having your logo in that picture. Google is so smart, their AI is so smart these days that they can look at a picture and they can see if your logo is in it or not.
Let’s take a look at this real quick. We’re going to look at my business first, so let’s switch you over here. Big West Marketing. We’re looking at photos here and now you’re going to look at these identity photos and I’ve got a variety of photos here. Here’s a picture of my logo on the wall, and it’s going to match it to the logo that I set up in the identity section of My Google My Business account, or my Google Business profile account, whatever you want to call it. You’re going to see a lot of these pictures, there’s a picture of the logo there on my t-shirt, picture of the logo there on my hat, there’s business card. All these pictures are taken in the city that I am registered with, so they’re taken in Missoula, Montana. Google’s matching all this information, Big West Marketing, Big West Marketing’s logo, the location that the photo was uploaded is Missoula, and so all this stuff is going to help me rank higher. There’s a little pop socket I had with my logo on it. There’s another picture of a logo. I’m going to show you in a minute, I’m going to actually upload one for you so you can see exactly the right way to do it. But there’s other examples as well.
We’ve got lots of clients that are doing this well. Here’s one, Mr. Roy Kratt with Elite Exteriors. He’s got his trailer there, he’s got his truck with the logo on it. He’s got signs with the logo on it, his shirt has a logo on it, and he’s got lots more pictures like this, but I also want to show you one of our HVAC clients. Now this doesn’t have any people in it, so it’s not as good, but it’s got Modern Mechanical logo there, it’s got the logo sitting here on this little sticker on an AC unit, and it’s an HVAC company so it’s all starting to add up. They got other examples as well. There’s some people there. Here’s another furnace system with their logo on it. There’s a picture of them at a job site with their truck. Once again, the logo showing. Then the other pictures do have some people in it. Here’s his team here and they all have logos on the shirt. Not sure if Google can see that logo and match it up here, but there’s a good chance they can. Like I said, Google’s getting extremely smart, their AI is getting eerily effective. Here’s one with a person in here, here’s the logo here, here’s the logo on his shirt. This is the kind of stuff that’s going to help this guy rank high.
Here’s another one of a carpet cleaner that we work with out in Orange County. Of course he’s got lots of pictures like this. There’s another one with him. He got him and his guys standing in front of a truck with logos on the shirts and the cars, kind of a small picture, so not as good. Let’s see. Oh, this is a pressure washer out of North Carolina. Ray Notario ,many of you probably know who this is if you’re in the pressure washing or exterior cleaning business. He’s got his logo on the back of his shirt there, he’s got the logo on the truck right there, got lots of pictures. When he does it before and after picture, he’s even got the logo there. Let’s see if we can find another good one. There’s another logo there while a person doing work, got the logo on the shirt, got the logo there.
I think you’re getting the idea. I think you got the idea. Now, what I want to do is show you exactly how you do this. Now, one thing I want to make sure you understand, you don’t need professional photographers to be taking these pictures. You want to do it with your smartphone. Let’s jump over to my smartphone. I figured out how to get it to show up on my screen here. There’s my phone with my little dog right there. Now I’m going to open this up. Now I’m going to go over to My Google My Business app.
Actually, you know what, if you don’t have the app let me show you how to get that. You go over to your app store. You’re going to type in, “Google my business.” Now this program is now called Google Business Profile, but the app, at least at the time I’m making this video is still called the Google My Business app. You want to use this and I’ll show you why. We’re going to open that up. Now within the app, you can do all kinds of cool stuff. You can do posts, you can add photos, you can add videos, you can do all kinds of cool stuff.
What I want to do is hit this little plus sign down here, and then I want to go to add photos. Now I’ve already taken the picture on my phone here. Here it is. That’s the one that I want to use so I put a little check mark there. That’s me doing work. I’m doing marketing work from my home office on my laptop. I’m going to do that. Hit add one, but you see how I’ve got my logo there on my shirt. Google can see that. Google can see that that is my logo and they’re going to match it up. I’m going to hit next, work, and my little description working from home today. That was just a selfie I did. Nothing fancy, from my phone. Now it’s going to be uploaded to the Google My Business account.
Now, if you want to take it a step further, also take those pictures, send them to your web designer and have your web designer put them on the website in strategic places, wherever it looks good. Of course you always want to use the highest quality ones for a website, but if you can have him match your website and your Google My Business and upload them from the phone and the reason it’s so important to upload from your phone is because Google can actually pinpoint where you are when you upload it. I’m in Missoula, Montana. If I want to rank in Missoula, Montana, I’m going to be taking pictures within Missoula, Montana with me and my logo work being done, I’m going to upload it through my phone to get that geographic pinpointing taken care of. Geo tagging, it’s called. Now Google can put all these pieces together, say, “This guy’s the real deal. I’m going to rank him higher in the local three pack.”
That’s how it works, guys. That’s our dirty little secret that most SEO companies don’t even know about. If they watch this video, they’re going to probably get smart and they’re going to start looking at this. This isn’t just me saying this. Actually, I’ve been going to these different local SEO conferences and once in a while, this stuff will be talked about. But what we’ve noticed is that the high ranking companies out there, most of them, not all of them, but most of them have some sort of identity photo such as the ones that I’ve just showed you today.
All right. If you have any questions or if you’d like us to give you a free consultation, you’d like to learn more about what we do for people, you can always call us at (406) 493-1881, or you can jump on our website and register for a free consultation at bigwestmarketing.com or just click on the link below this video. Once again, my name is Joe Burnich with bigwestmarketing.com and I will see you in the next video.