If you run a service based business, you may be wondering whether you should hide your address on your Google Business Profile. More importantly, you might be asking how hiding your address affects your local Google rankings. In this post, we’ll walk through exactly how to hide your address, when it helps, when it hurts, […]
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Home Service Marketing Pros: How Electricians (and Every Home Service Pro) Can Use AI to Buy Back Time in 2026
Welcome back to the Home Service Marketing Pros podcast — the show where we cut through the noise and make online marketing simple for home service pros. In this special 2026 kickoff episode, Joe Burnich sits down with Jeff “The 360 Electrician” to talk about what’s actually working with AI right now — not […]
Podcast: Why Google Isn’t Ranking Your Home Service Business (And How to Fix It)
Why Google Doesn’t Like Your Home Service Business (And How to Fix It) If you have ever felt like Google is out to get your service business, you are not alone. We hear it all the time from electricians, plumbers, HVAC companies, carpet cleaners, and other home service pros. You are doing good work, getting […]
The Power of a Price Range Page for Service Businesses
If you own a service business, one of the best ways to get ahead of your competition in Google search is by creating a price range page. This simple addition to your website can boost visibility, build trust, and attract more qualified leads. Why Price Range Pages Matter When potential customers search for services online, […]
Podcast Episode: Why Google Beats Social Media for Service Businesses
Welcome to the very first episode of the Home Service Marketing Pros podcast. This show is all about cutting through the noise and making online marketing simple for home service professionals. If you’re an electrician, plumber, HVAC contractor, carpet cleaner, or any other service-based business owner, this podcast is for you. Our goal is […]
How to Build High-Performing City Pages for Service Businesses
If you run a service-based business and want to expand your reach online, building location pages, often called city pages, is one of the most effective strategies. These pages help you show up in Google searches and even in AI tools like ChatGPT when potential customers are looking for services in their area. Location […]
37 Minute Marketing Masterclass
Check out: Review Harvest The Origin Story: When Making the Phone Ring Wasn’t Optional Back in 2009, the economy was rough. I (Joe, Big West Marketing) launched a carpet cleaning business in Missoula, Montana with my wife’s minivan and a lot of grit. A friend told me about this “Google” thing, so I taught […]
Why Service Businesses Need a Professional Business Email
When a customer sees your email, it’s the first impression of your business—sometimes before they even meet you. Sending quotes, invoices, or updates from a Gmail or Yahoo account might seem fine, but it can hurt your credibility. A professional business email (like [email protected]) shows customers you’re serious and established. It also helps in other […]
How Home Service Businesses Can Win With Offline Sales & Marketing
Why Sales and Marketing Are the Lifeblood of Home Services You can have the best technicians, processes, and customer service—but if the phone isn’t ringing, your business isn’t growing. For electricians, plumbers, HVAC contractors, and other home service pros, sales and marketing fuel the engine that powers everything else. The #1 Mistake Contractors Make Too […]
How To Rank Your Business in Google AI Mode
Google’s New AI Mode: What Home Service Businesses Need to Know Hi, Joe Burnett here from Big West Marketing. Today I want to dive into something that’s shaking up the search world — Google’s AI Mode — and what it means for home service business owners. But before we get into the details, I […]
