There are three big takeaways from this book. 80% of the people who buy this or receive it as a bonus will never get this far in the book. Of the 20% of you smart and ambitious entrepreneurs who read it, 80% will be inspired and really want to follow the blueprint. However, statistics and experience tell us that only 20% of that 80% will actually put into practice the principles I have shared with you. The rest will get distracted or fall back into old patterns and habits or just give up.
Do you realize that if you utilize these three takeaways today and commit to following the steps I have laid out for you, you will succeed? You will stand head and shoulders above your competitors.
- The first takeaway is that you need to make sure your website is very user-friendly. There should be no question in the visitor’s mind of what it is you provide and how to reach you. I hope that my explanations and examples provide a blueprint for how you can effectively create a website yourself or be in a good position to hire it out to a qualified web designer that understands you and your brand.
- The second takeaway is that in order to really set your website apart from the crowd, you need to establish some genuine trust with your potential clients. I hope this book has inspired you to go personal with your website and your business. I hope you understand the competitive advantage that can be unleashed for your business when these ideas are taken to heart and implemented correctly.
- That leads us to the final takeaway. In order to really make the website do its job, you need to get people to visit the site. You need real qualified traffic. It is my hope that using the tactics in this book for both Google and Facebook, you will have the foundation to do it yourself or be educated enough to hire the right marketing company for the job.
Over the years, business owners have struggled with the switch from the Yellow Pages to the Internet. The new age is upon us and it is time to embrace this change. It’s time to ride the wave and capitalize on this new and exciting form of marketing. Those that understand the journey toward progress will surely become the new industry leaders.
It is my hope that you will be one of those leaders.
Table of Contents
Intro to Book: The Service Business Money Machine
Chapter 1: The Power of Making It Easy
Chapter 2: Navigation Menus and Pages
Chapter 3: Going Mobile
Chapter 4: Website Look and Feel
Chapter 5: Domains, Hosting and Websites
Chapter 6: Building Trust On The Internet
Chapter 7: Video Power!
Chapter 8: Closing the Deal
Chapter 9: SEO – Understanding the Game
Chapter 10: On-site SEO
Chapter 11: Off-site SEO
Chapter 12: Google My Business FAQ
Chapter 13: Facebook Marketing
Chapter 14: Bringing It All Together