If you’re searching for an electrician marketing agency, you’ve probably seen dozens of companies promising more leads, higher rankings, and explosive business growth. The problem is that many of these agencies know very little about the electrical industry. As an electrical contractor, you need a marketing partner who understands your business, your customers, and […]
Marketing
AI Marketing Scams Targeting Home Service Businesses
AI is everywhere right now. If you own a home service business, you’ve probably seen ads or received calls promising: “AI-powered SEO” “Guaranteed ChatGPT rankings” “AI lead generation systems” “Automated AI marketing domination” And while AI is absolutely changing online marketing, there’s also a growing wave of gimmicks and scams targeting contractors, electricians, plumbers, HVAC […]
Dont Fall For The “Voice Search” Scam – How To Do It For Free
A lot of home service businesses are getting calls right now about something called “voice search.” And if you’ve gotten one of those calls, you’ve probably heard something like: “You’re not optimized for voice search—you need to fix that.” Let’s clear this up right away: you probably don’t need to pay anyone for […]
Electrician Marketing 2026: Websites for ChatGPT & AI Search
If you run an electrical business in 2026, your marketing strategy cannot look like it did a few years ago. The way people search for electricians is changing fast. Google still matters, but more homeowners are also using AI tools like ChatGPT and Gemini to find service businesses, compare options, and ask follow-up questions […]
Home Service Marketing Pros: How Electricians (and Every Home Service Pro) Can Use AI to Buy Back Time in 2026
Welcome back to the Home Service Marketing Pros podcast — the show where we cut through the noise and make online marketing simple for home service pros. In this special 2026 kickoff episode, Joe Burnich sits down with Jeff “The 360 Electrician” to talk about what’s actually working with AI right now — not […]
The Power of a Price Range Page for Service Businesses
If you own a service business, one of the best ways to get ahead of your competition in Google search is by creating a price range page. This simple addition to your website can boost visibility, build trust, and attract more qualified leads. Why Price Range Pages Matter When potential customers search for services online, […]
37 Minute Marketing Masterclass
Check out: Review Harvest The Origin Story: When Making the Phone Ring Wasn’t Optional Back in 2009, the economy was rough. I (Joe, Big West Marketing) launched a carpet cleaning business in Missoula, Montana with my wife’s minivan and a lot of grit. A friend told me about this “Google” thing, so I taught […]
Field Software Review – FieldPulse vs HouseCall Pro vs Jobber
FieldPulse vs. Housecall Pro vs. Jobber: Which Field Service Software Is Right for Your Business? If you’re running a home service business—whether you’re an electrician, carpet cleaner, or window washer—choosing the right field service management software can make or break your day-to-day operations. From invoicing and job tracking to customer communication and website […]
Announcing: Service Marketing Simplified
Half-Price Deal – Click Here: Many of you know that I’ve been working on a new project for the past couple of months with my friend Mike Mancini. We are finally ready to launch! We are calling it Service Marketing Simplified. I just made this 7 minute video to explain exactly what it is and […]
How To Hide Or Change Your Address on Google Business Profile (aka GMB)
Hide Your Address on Google Business Profile? If you run a service based business, hiding your address on your Google Business Profile may seem like a simple privacy decision. However, it can directly impact your local rankings in Google’s map results. How to Hide Your Address To hide your address: Log into the correct Google […]
