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 How to Get a Free Google Review QR Code in 2025 Why This Matters Before we dive into the step-by-step, let’s talk about why this is such a big deal. Google reviews are critical for SEO. They impact your local rankings in the map pack and help you appear more trustworthy to searchers. They […]



 Google is Suspending Business Profiles—Here’s Why It Might Not Be Your Fault Many business owners assume if they’re following the rules—no fake reviews, no keyword stuffing, no duplicate content—they’re safe. But what they don’t realize is that Google looks at account history, not just business activity. If any account tied to your business profile […]

It’s not just about having a website—it’s about what’s on that website. And when Joe talks about content, he’s talking specifically about text. Search engines like Google rely heavily on your website’s written content to understand what your business is about and who it serves. Customers do too. Thin content—like a homepage with just a […]

 How Electrical Contractors Can Get More Generator Installation Jobs in 2025 (With SEO That Actually Works) If you’re an electrical contractor looking to grow your business in 2025, now is the perfect time to go all-in on marketing your generator installation services. With energy reliability becoming a hot topic and interest in backup power […]

 How to Safely Make Changes to Your Google Business Profile  One of the most confusing—and surprisingly risky—tasks for any business owner is updating your Google Business Profile, especially when it affects how your company shows up on Google Maps. Whether you’re rebranding, moving locations, or adjusting your business info, you might think it’s as […]

 Marketing Strategies for Electricians in 2025: Insights from Big West Marketing & The 360 Electrician As 2025 kicks off, it’s clear that marketing is no longer optional for electrical contractors — it’s essential. With economic shifts, an evolving political landscape, and an electric grid under strain, contractors need a smart, aggressive marketing approach to […]

 Avoid the Google Local Filter: The 200-Foot Rule If you’re a service business trying to rank on Google Maps in 2025, there’s one invisible landmine you must avoid: the Google Local Filter. It’s the kind of thing that can quietly sabotage your SEO without you even realizing it—and by the time you do, you […]

 Backlink Strategy in 2025: What Actually Works (And What Doesn’t) Backlinks are still a major player in SEO—but the game has changed. If you’re running a service business and wondering if those old-school link exchange tactics still hold up, or whether you should be paying for backlinks, this deep dive is for you. Joe […]

 What We Learned at the USEO Conference: Actionable SEO Tips for Home Service Businesses I just got back from the Local USEO Conference in New York City with our team at Big West Marketing, and I couldn’t wait to share the most valuable insights with you—especially if you run a home service business. I […]