Hosting, SEO, Google Analytics, Backlinks, Domains… When Internet guys start throwing around technical terms, it can sound like a different language. Sometimes they use that as a sales tactic or try to impress you with their knowledge. They just forget that the average business owner doesn’t deal with this stuff day in and day out. […]
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Book Chapter 4: Website Look and Feel
You may wonder why I didn’t start with this chapter. Shouldn’t we first focus on the way the website looks before we start talking about conversions? The answer is “NO.” As a web designer, you would think that pictures, layout, colors, etc. would be my primary focus, right? When I first started my design career, […]
Book Chapter 3: Going Mobile
At the time of this writing, Google reports that over 60% of consumers are searching for local service businesses on their smart phones. Our experience shows the percentage is much higher in some cities. Mediative.com reports that 89% of participants admitted to searching for a local business on their smartphone once a week or more, […]
Overview of Website Development
The goal of EVERY small business website is to get the viewer to Take Some Form of Action. The Call-To-Action is the single MOST IMPORTANT part of any small business website. Most website companies are great at development, but they do nothing for marketing. How to determine the correct Call-To-Action: 1. Consider WHO is viewing […]
