DO YOU WANT TO RANK HIGHER ON GOOGLE?
Download this FREE Cheat Sheet
In 2023, Google introduced a new feature called Profile Strength in Google My Business, now known as Google Business Profile. Many business owners are wondering if increasing their profile strength will help boost their rankings. In this blog post, we will explore whether this new feature has any impact on your search engine rankings and share some tips on how to improve your Google Business Profile.
What is Profile Strength?
Profile Strength is a progress bar that appears when you’re editing your Google Business Profile. It shows how complete your profile is, with 100% being fully complete. Google encourages business owners to complete their profiles to provide more accurate and helpful information to potential customers.
Does Profile Strength Affect Rankings?
After reviewing 65 of our clients’ business profiles, we found no correlation between profile strength and search engine rankings. Some profiles were 100% complete, while others were incomplete, and rankings did not change at all. In short, Profile Strength has no direct impact on your rankings.
How to Boost Rankings for Your Google Business Profile
Although Profile Strength doesn’t affect your rankings, there are other factors you can focus on to improve your business’s visibility on Google. We’ve created a free cheat sheet that includes major ranking factors and step-by-step instructions to optimize your Google Business Profile. You can download the PDF by clicking the link above.
The cheat sheet covers various ranking factors, each accompanied by a play button for in-depth information, examples, and instructions. If you have any questions, feel free to leave them in the comments below, and we’ll get back to you.
While Google’s Profile Strength feature doesn’t directly impact your search engine rankings, it’s still essential to complete your Google Business Profile to provide potential customers with accurate and helpful information. To improve your rankings, focus on other major ranking factors and optimize your profile accordingly. Don’t forget to download our free cheat sheet for guidance and subscribe to our channel for more helpful tips. This is Joe Burnage from bigwestacademy.com, and we’ll see you in the next blog post.