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Are you a business owner attempting to navigate the shifting sands of Google business verification? Gone are the days when a simple postcard verification sufficed. In today’s digital age, the dynamics have changed, making it harder for many businesses, especially contractors and service providers, to get verified. So, is this a hurdle or a hidden opportunity? Let’s dive in!
Google’s Video Verification: What It Is and Why It Matters
Instead of the traditional postcard method, Google has shifted its gears towards video verifications. What this means is that instead of just punching in a code you received in the mail, your video submission will be reviewed by an actual human being at Google.
Sounds rigorous? It is, and there’s a reason for it. This method significantly reduces fraudulent listings and ensures that businesses on Google are authentic and trustworthy. But here’s the catch: You get just one shot at it. Any hint of inconsistency, and your business could be on a long road to verification or might not make it at all.
Step-by-Step Guide to Acing Your Video Verification
- Be Genuine: Only opt for video verification if you have a legitimate business address. This means no virtual addresses or PO boxes. Whether you operate from a commercial or residential address, make sure it’s genuine.
- Planning is Key: Before shooting your video, plan everything. Have all necessary documents and details ready to showcase.
- Go Mobile: Use your cell phone for the walkthrough. Start by showcasing your surroundings, especially landmarks and street signs. This helps Google cross-verify with their street view to confirm your location.
- Highlight Your Business: Show your service vehicle, especially if it has your business’s logo, contact details, or graphics that resonate with your business branding.
- Inside Insights: If you have an office, give a tour. Show the office’s interior, any signage, and crucial details like business licenses, insurance papers, or any other documentation that establishes your business’s authenticity.
- Tools of the Trade: For service businesses, it’s beneficial to show the tools or equipment used in your trade. It gives added credibility to your operations.
- Software and Systems: Highlight any industry-specific software you use, like ‘Keith’ if that’s what businesses in your domain typically utilize.
The Bigger Picture: Why This Matters
Every business wants to be on Google, but not all make it. Google’s stringent verification methods are a blessing in disguise. Here’s why:
- Eliminating Competition: With such thorough verification, many businesses might not get it right, reducing competition for those who do.
- Building Trust: For users, knowing that a business has undergone such a rigorous verification process builds trust and reliability.
- Stay Updated: As with all things digital, changes are inevitable. Stay updated by subscribing to trusted sources of information.
Need Assistance? We’ve Got You Covered
If you’re unsure about the process or need guidance, remember, there are resources available, like a detailed checklist for Google video verification. And always be cautious about whom you trust with your business’s digital identity.
To sum it up, while Google’s video verification might seem daunting, it’s a pivotal step towards establishing your business’s authenticity. With the right approach and genuine intent, you’re not just securing a spot on Google; you’re paving the way for a trustworthy digital presence.
Remember, in the world of digital marketing and SEO, authenticity and consistency are paramount. Take the time, plan, and let your business shine!
Joe Burnich is a digital marketing expert at Big West Marketing, specializing in website creation and SEO for the home service and contractors industries.
