Article Referenced: https://localu.org/hijacked-google-my-business-listings-on-the-rise/
1. There is a new scam going around where hackers are trying to Hijack your Google My Business account.
In a nutshell, evildoers try to get access to your GMB profile using the “claim this business” link.
The best thing you can do if you get an email from someone requesting access to your account is DELETE the email. DO NOT click the link.
2. Google My Business is super sensitive and finicky right now.
Do NOT make any changes to your business account Name, Address or Phone number unless you absolutely have to. It may result in suspension.
If you are our client and need a change please ask us to do it.
Today, we’re delving into an essential topic that’s been causing quite a stir within the digital marketing community – the security and stability of your Google My Business (GMB) account. From unwelcome account hijackings to unexpected suspensions, we’re covering it all. Let’s dive right in!
The Rise of Google My Business Account Hijackings
Recently, there’s been a significant uptick in reports of Google My Business accounts being hijacked. Reputable SEO communities like Local U have been buzzing about this development, sharing vital information and helping businesses stay alert.
How is this happening, you ask? Cybercriminals have been sending phishing emails impersonating Google or another familiar entity. These emails typically request access to your Google My Business account. The attackers then hijack your account once they acquire your login credentials.
Protecting Your Google My Business Account
To protect your Google My Business account from these unwelcome infiltrations, adopt a simple rule: never share your login details with anyone you don’t recognize or trust. Even if an email appears to be official and seems like it’s from Google, never share your login credentials. Only share your GMB login details with a trusted source, such as your dedicated SEO agency.
For our clients, we recommend allowing us to manage any necessary changes to your Google My Business account. It ensures your account stays secure and optimized according to the latest SEO guidelines.
The Pitfalls of Editing Core GMB Information
When it comes to managing your Google My Business account, it’s essential to exercise caution when altering core information. Core information refers to the vital details about your business, including your business name, address, phone number, and website.
Unexpected changes or edits to your core information could trigger a red flag in Google’s algorithm, leading to an unwelcome suspension of your Google My Business account. This could set your SEO efforts back considerably, so it’s a situation best avoided.
We’ve observed an odd glitch where Google occasionally changes the website linked to your Google My Business account to a Google site, which isn’t optimal for your SEO strategy. So, regularly verify your account to make sure there haven’t been any unauthorized changes to your business name, website address, or phone number.
Navigating Google My Business Suspensions
As of late, Google has been increasingly strict when it comes to modifications made to your Google My Business account. Even regular, seemingly innocent changes to your GMB account can trigger a suspension.
If you’re working with a professional SEO company, we advise letting them handle any necessary changes to your account. This minimizes the risk of an inadvertent suspension. For those who need to make a change themselves, bear in mind that there’s a risk of suspension.
To assist those who have unfortunately faced a suspension, we’ve created a comprehensive PDF guide that outlines various strategies for regaining access to your account. You can find the link to this guide below.
Google My Business is an invaluable tool for any business aiming to improve its online presence. But, the recent rise in hijackings and the heightened sensitivity towards changes made to accounts necessitate a more cautious approach. Make sure to check your account frequently to ensure no unauthorized changes have been made.
If you’re unsure about managing your Google My Business account or if you have been affected by these recent developments, feel free to reach out to us at (406) 493-1881. I’m Joe Burnich from bigwestmarketing.com, and we’re here to help. We’re currently offering free 30-minute consultations, so don’t hesitate to get in touch.
Stay vigilant, stay informed, and here’s to keeping your Google My Business account secure and optimized!