Google My Business (GMB) is now Google Business Profile (GBP).
Bright Local article: https://www.brightlocal.com/research/google-my-business-rebrand/
Near Media article: https://www.nearmedia.co/does-the-gmb-rebranding-mean-more-or-less-than-google-say/
In a recent development, Google has announced a change that has left many of its users slightly perplexed – a significant rebranding from Google My Business to Google Business Profile. Now, before you start worrying about the implications of this change on your business, let me reassure you – it’s not as severe as it sounds. The name change does not imply a radical alteration of services, it simply introduces a new moniker that we all have to adapt to. As Joe Burnich from bigwestmarketing.com pointedly said in his recent video discussion, “it probably won’t have a big effect on your business, other than you have to relearn the name.”
Unveiling the New Branding
According to a report by brightlocal.com, a highly esteemed source for local SEO information, it appears that nearly one-third of Google My Business users remain oblivious to this major rebranding. To ensure you are not part of this uninformed majority, this blog post aims to keep you updated. It’s essential to be aware that Google My Business, the service you’ve known and used, is now called the Google Business Profile. It’s essentially a name change and doesn’t necessitate any specific action on your part.
The Implication on Businesses
One aspect to be mindful of is the possible email notification from Google encouraging you to comprehend the “impact of new legislation on your business.” As a business owner or a marketer, this might be slightly concerning. However, the communication might not have a significant immediate effect on your business operations.
Behind the Name Change
The rebranding has sparked a lot of speculation. Notable local SEO expert, Mike Blumenthal, suggests that Google is using this rebranding as a smokescreen. He proposes that Google might be hoping to rally its users to its defense amidst antitrust issues. With Google’s unrivaled stronghold in local search – a staggering 97 to 98% of users rely on Google for local search – it’s unsurprising that antitrust narratives are being linked to the company. While Blumenthal’s theory is indeed intriguing, it’s worth noting that the exact details remain speculative.
So, What’s Next?
The crucial takeaway from all this discourse? Well, in terms of your business operations, there’s no immediate call to action. Yes, the rebranding may require a slight recalibration in your lingo, but the platform’s functionalities remain the same. Whenever you hear the term “Google Business Profile,” remember that it refers to the service formerly known as Google My Business.
To access your Google Business Profile, continue to visit business.google.com to manage and optimize all your business details on Google, which can help you rank higher in local map search results.
As always, if you have any questions or concerns, feel free to reach out to us or delve deeper into the subject matter by exploring more reliable sources. Although the Google landscape is changing, remember that staying informed and adaptable is the key to navigating these changes successfully.
This blog post is inspired by the video commentary of Joe Burnich from bigwestmarketing.com. Be sure to check his videos for more insights on the topic. Until then, stay tuned for more updates and keep optimizing your Google Business Profile to stay on top of your game.
