A lot of people don’t want to do their own SEO. If you are considering hiring someone here are the things to consider:
1. How to avoid getting ripped off?
2. Paying for one-time or ongoing services?
3. What should it include and NOT include?
4. How much does it cost?
In this video I answer these questions in detail. Check it out and let me know if you have any questions.
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In today’s digital age, getting your business to the top of Google My Business (GMB) is crucial for visibility and attracting local customers. While you may prefer to outsource GMB optimization to experts, it’s essential to know what to look for and what to avoid when hiring a service provider. In this comprehensive guide, we’ll cover several key aspects to help you make an informed decision. We’ll discuss the hiring process, the differences between one-time and ongoing services, what should be included in an optimization service, and how much you should expect to pay.
Hiring a GMB Optimization Service:
When searching for a GMB optimization service, it’s important to be cautious and avoid potential scams or subpar providers. Here are some red flags to watch out for:
a. Overuse of Technical Terms: Legitimate service providers should communicate in plain English, ensuring you understand the process and strategies involved.
b. Claims of a Secret Sauce: Be skeptical of companies promising exclusive knowledge or hidden techniques. GMB optimization is a level playing field, and success can be achieved without any secret methods.
c. Unsolicited Contact: Legitimate companies typically have a steady flow of clients and don’t resort to spamming emails or making unsolicited calls. Seek out professional services instead of allowing them to find you.
One-Time vs. Ongoing Services:
The decision between one-time optimization and ongoing monthly services depends on your experience level and the competitiveness of your business location. Consider the following factors:
a. One-Time Optimization: Suitable if you have some experience or wish to handle a portion of the optimization process yourself. A one-time service can include reviewing your GMB account, ensuring proper setup, aligning your website, managing citations, and acquiring relevant backlinks.
b. Ongoing Monthly Optimization: Recommended for businesses operating in competitive areas or aiming for market dominance. GMB optimization requires significant effort and time, often equivalent to a part-time job. Hiring professionals ensures consistent work and allows you to focus on running your business.
Inclusions and Exclusions in an Optimization Service:
A reliable GMB optimization service should encompass various aspects, aligning with the principles of local SEO. Look for service providers who offer the following:
a. Local SEO Expertise: Opt for companies that specialize in both local SEO and GMB optimization since these two areas are closely intertwined. A holistic approach involving website optimization, off-site citations, and backlink management yields the best results.
b. Additional Services: Some providers may offer additional services like review management or posting on your behalf. While these can be convenient, it’s advisable for business owners or employees to engage with reviews and add authentic content. Consider the cost and evaluate whether these services align with your goals.
c. Monthly Reporting: Transparency is crucial in any optimization service. Ensure that the service provider delivers monthly reports outlining the tasks performed, progress made, and any necessary adjustments. Clear communication in plain English is essential for understanding the actions taken on your behalf.
Cost Considerations:
The cost of GMB optimization services can vary significantly. While budgets differ, it’s important to strike a balance between affordability and quality. Keep the following factors in mind:
a. Quality Service: Be cautious of services priced below $400 per month, as it may be challenging to obtain comprehensive and effective optimization. If you opt for a cheaper alternative, ensure you have a thorough understanding of their processes and can oversee their work.
b. Avoiding Negative Practices: Some outdated tactics can harm your rankings in the long run. It’s essential to hire a reputable company that stays up-to-date with Google’s algorithm changes and implements strategies that align with best practices.
Conclusion:
When it comes to GMB optimization, hiring a specialized service can significantly benefit your business. By understanding the hiring process, the type of services available, and what to expect in terms of inclusions and costs, you can make an informed decision. Remember to be cautious of red flags, prioritize transparency, and aim for a service provider that offers a comprehensive approach to GMB optimization and local SEO. By following these guidelines, you’ll be on your way to achieving improved visibility and attracting more customers to your business.
