Hey guys, Joe Burnich with bigwestmarketing.com and we’re here to help small businesses take it to the next level by simplifying all this internet marketing stuff. In this video I want to talk about how to boost your SEO using photos, using images, using your cell phone to take pictures and boost your SEO rankings. Let’s get started with that right now.
Okay, so there’s three things to keep in mind when you’re taking photos and you’re going to upload them to your Google my business account. Okay? Number one, Google wants to see work being done, okay? So they just want to see some work being done. Number two, they want to see actual people, human beings, in those pictures doing that work. And then number three, they want to see some sort of logos on the picture, whether it’s a hat, whether it’s a shirt, whether it’s a wrap on the van in the background, they want to see logos in there. What you’re doing is you’re building trust with Google. You’re showing Google that you are the real deal. You’re not just taking… Because anybody can grab a picture of a carpet cleaning wand going across a carpet and say, “That’s mine. I did that.” But if you can show a picture of a person in there with a shirt, with a logo on it, then that can’t be disputed, okay? And people aren’t going to be taking that picture and sharing it around the internet. It just builds this trust factor that’s so damn important when it comes to ranking and building your SEO on Google.
So, what I want to do is I want to show you three examples, two examples of people that have done it right, and one example of a person that could do it better. Okay, so let’s jump over to my screen here. Okay, so we have renovation pros out of California. Let’s click on… They’re a renovation company, so they’re going to have pictures of people doing renovations. This picture, this first picture is absolutely awesome. It shows an actual human being doing the work with a logo on the shirt. Google can actually detect that logo on photos and decide this is the real deal, matches up with the logo that’s on the website and it just helps with SEO. It helps boost it.
Now, when I say boost, it’s not the only thing that you do to rank your business on Google. It’s just one of many things that you do. I have lots of other videos on all the other little things you can do. This one of those small factors that can help, okay? And then you scroll down and they’ve got pictures of some renovation jobs. They’ve got a picture of their store front with their logo on the door. Huge. Very, very important, okay? They’ve got, let’s see. Let’s scroll down and see. Okay, so that’s Renovation Pros. I want to show you a locksmith that we’ve worked with here, and Asaf’s locksmith and he’s in the Baltimore area. Let’s click and look at his photos.
Now these photos are absolutely awesome. He’s got a… In many of his photos, he’s got a picture of his business card with the logo on there, right there. Look at that. Awesome work and this has totally helped his rankings. Locksmiths are very hard to rank. Google likes to penalize locksmiths for all kinds of stuff, but this guy has really done it right, okay? And then he’s got, look, he’s got his van with a wrap on there with a very clear logo on there with his phone number on there. Once again, business card in a project that he’s working on. He’s got… Let’s keep going through here and see what else he’s got. All this work to being done. A person in the video with the van in the background with the logo on there. Huge, very, very big. Okay. Nice work Asaf. Another picture of the van with a logo on there. Okay. Business card once again, look at that. Business card right there along with work being done. He’s working on locks. He’s a locksmith. Just awesome work on this one.
Okay, want to show you one where they got a lot of pictures on here. This is a carpet cleaner in the Memphis area and I don’t know this company, I don’t know anything about them. They’re probably great people. I just noticed this as I was going through to do some stuff. So they’re talking about rotary steam carpet cleaning. So they got these rotary machines and work being done. So they got the first piece. They got work being done, okay? But they don’t have any people in the photos. They don’t have people doing this so… I’m not saying they did this, but they could’ve just went and grabbed these pictures all over the internet, popped them on here and said, “Okay, we’re good to go.” That’s not how you want to do it. And I don’t see any logos here. No van, no pictures of the van with the logo on it, nothing like that. There’s something that might be a logo down there, but it’s just a… It’s not in the work being done photos. Here’s something here, kind of a little logo down here. So this is probably the best photo that this person has, but they could do so much better. If you own Castle One Rotary Steam carpet Cleaning, this is not to cut you down, this is just just to show you what you can be doing better and get your rankings up, get your SEO boost with just photos. Okay?
So it’s that simple guys, those three things. Okay? If you have any questions, give us a call. Our phone number here is 406-493-1881 or you can just go to bigwestmarketing.com and book a free consultation with us. But that’s it. I just wanted to give you guys this quick tip. If you have any questions let us know. Once again, I’m Joe Burnich and I will talk to you soon.