Hey guys, Joe Burnich here with bigwestmarketing.com. What we do is we empower small businesses to take it to the next level by simplifying all this internet marketing stuff. In this video, we are going to talk about the Google My business questions and answers feature, how you can use that, how it can help your business, and I’m going to give you a little example with my account and show you exactly how I’m going to set it up. So let’s get started with that right now.
So here we are at Google, and before I jump into this, I just want to say, we just got back from an SEO conference, the big SEO conference for local businesses. It was out in Denver. It was a lot of fun. One of the big takeaways was that you need to start taking advantage of all these little Google My Business tools that they’re introducing. Number one, it helps your clients. Number two, it also shows Google that you’re an active business in your community. It builds up that trust factor. It’s just one more thing that can contribute to you ranking higher in the search engines and getting more calls, more business, more jobs, and having a better life. So this is just one small thing, but it’s something that you need to pay attention to and it’s something you can knock out fairly quickly and easily.
So watch what I do here. So I’m on Google and I am going to just type in my business name. So let’s go to Big West Marketing, search for that. So we did a search for Big West Marketing and it shows my little Google My Business panel. This little section that shows all the information about my business. Now if I scroll down here, I’m going to get to this little section, sometimes overlooked, overlooked by a lot of people actually, but it’s called questions and answers. And so what people can do is they can get on here, ask a question, and then you as the business owner can submit an answer.
But what they were saying at this conference, which is pretty cool, is you as the business owner can ask a question and you can also answer it. And that shows Google that you are proactively answering common questions. It’s kind of like a free… You remember the frequently asked questions pages, the FAQ pages, this is Google’s version of that. So all we’re going to do is click on ask a question, and I got some pre-made questions and answers over here so you don’t have to watch me type and misspell words for the next 10 minutes. So what I’m doing is, for example, let’s do this one. So to set people’s mind at ease if they’re going to work with us on web design or search engine optimization or any of the services we offer. What if I’m unhappy with the work? We get that question a lot. What recourse do we have? So I am going to post that as a question. It says it was posted to the community. Now I’m going to click done. Now when I scroll back down here and I see all the questions, then I will see… Let’s see.
Oh, right here at the top. Sorry, I didn’t even see it. What if I’m unhappy with the work? I’m going to click on answer. So I’m asking the question is Big West Marketing, the owner. I’m also going to answer the questions Big West Marketing the owner, and let me copy in my answer here. So the question is, what if I’m unhappy with the work? My answer to that question is we offer a no risk guarantee on all our services. If you’re not happy with the work in the first 30 days, you will receive a full refund. So it takes away that fear of like, “Oh, what if I spend money with Big West and two weeks in they’re not responding to me the way I want?” People have had bad experiences with marketing companies. And so we try to set their mind at ease and show that we’re going to stand behind our work and give a 30 day guarantee. And I don’t know any other a web design or marketing business out there that offers that guarantee. So pretty proud of that. I want people to see that on my page if they click on the questions and answers option there. So I’m going to post that.
So now that’s posted. So I’m going to go in and put like five or six other questions and answers into this little question and answers section on my Google My Business account. And I suggest you do the same. So now I’m showing Google, “Hey, I’m proactively helping my clients answer their questions before they even ask.” I’m being a trusted partner in my community. And that’s what it’s all about with Google. You want to build trust with Google. Forget all the little tricks.
I had some guy the other day, I’m not going to mention any names. He was upset with us because we wouldn’t put 600 pages on his website because he was convinced that Google wants to see more pages on the website. And then he’s going to rank higher in the Google map section. And that’s just complete BS. That’s not how it works. There may be tactics in the past that have worked like that, but these days it’s all about showing business that you’re the real deal, that you care about your clients, that you’re a trusted partner in the community. And this is one of those things that you can do.
I have other videos talking about Google posts and all the other little thing, answering reviews, all that kind of stuff. That all helps with this kind of stuff. So one small fact is this along going to rank your website at the top of Google? No. One small factor that can contribute to that though. So go ahead and get on this, search up your business and start asking questions, answering questions. The most common questions that people ask you all the time, and you’ll be good to go.
If you have any questions for us and you’d like to discuss this and get a free consultation, call 406-493-1881 or to go to bigwestmarketing.com and book your free consultation. Thank you very much. I am Joe Burnich and I will talk to you soon.
