Welcome to a comprehensive guide to understanding how Google My Business and the Secretary of State can come together to increase your Maps rankings or resolve suspension issues. As Joe Burnich of Big West Marketing aptly explains, this strategy hinges on showcasing your business’s authenticity to Google and aligning with their policies for sustained success.
The Importance of Authenticity in Google’s Eyes
It’s essential to remain authentic and transparent on the internet, particularly with Google. Attempting to deceive Google may offer short-term gains but can result in long-term penalties, possibly trapping you in Google’s ‘black box’ from which recovery is arduous.
This approach is not about tricking the system for quick money. Instead, it’s geared towards businesses eyeing long-term success, ethical practices, and maintaining a good standing with Google.
Understanding Citations and their Importance
Previously, acquiring citations from various directories was an essential step to improve online visibility. However, the paradigm has shifted now. It’s no longer about having your business name and address correctly listed on 50, 100, or even more online directories. Instead, the focus is now on specific key platforms.
You should ensure your business information (name, address, website) is accurate on Google My Business, Facebook Business, Yelp Business, and the Better Business Bureau. However, the most crucial citation, often overlooked, is your registration with the Secretary of State.
Utilizing Google My Business and the Secretary of State for Better Ranking
Your business registration with the Secretary of State is a vital piece of public information that Google and anyone else can access. If your registration details are accurate and match those listed on Google My Business, it could significantly boost your Maps rankings or help rectify suspension issues.
To illustrate this, let’s take an example with Joe’s business, Big West Marketing. A simple Google search pulls up the business listing, complete with reviews, Google posts, and more. Simultaneously, a search on the Montana Secretary of State website (as the business is registered in Montana) pulls up the official business details. A comparison of the business address on both platforms reveals a match, signaling the business’s authenticity to Google.
Analyzing the Impact on Rankings
To further comprehend the impact on rankings, consider an HVAC contractor in Tulsa, Oklahoma. A Google search shows their business listing, but a search on the Oklahoma Secretary of State website reveals a lack of registration. This inconsistency could be one of the reasons why this business isn’t ranking high.
On the other hand, consider another business, Airco Service, which ranks highly on Google Maps. A search on the Oklahoma Secretary of State website reveals an active listing for Airco Service with an address matching their Google My Business listing. This accurate and active registration could be one of the reasons for their high ranking.
Concluding Thoughts
If you’re having issues ranking your business on Google Maps or facing suspensions, cross-checking and correcting your business details with the Secretary of State could be a game-changer. Ensure that your business is registered, that the registration is active, and that your business name and address match those listed on Google My Business.
In case of a suspension, matching these details and then submitting the Secretary of State link while applying for reinstatement could aid in having the suspension lifted.
The strategic use of Google My Business and the Secretary of State is a tested and effective tactic. By following these guidelines, you can improve your business’s authenticity, visibility, and overall standing in Google’s eyes.
