Marketing Your Electrical Business

Aside from doing excellent work, promoting your services to get calls, texts, and emails must be one of your top priorities as an electrical contractor.

Digital marketing makes sure you're in front of the customers who need you most, and that means more calls, clicks, and jobs for you and your employees.

However, if it's done right, marketing also protects you from your lower-quality competitors because they probably won't be doing this! Traditional electrician advertising approaches like radio and fliers can do a lot for you. Social media might help you a bit, too.

But these methods share something in common that hurts their effectiveness: they’re targeting everyday consumers and hoping they have a job for you. Even if they do, people aren't likely to give you a call on their way to work after seeing your billboard or hearing your ad.

Why? Because they have a lot of things on their mind. Not the advertising for electricians in their area they heard on the way home.

They're even less likely to call while watching cat videos on Facebook because they're trying to unwind, not think about scheduling an electrical inspection. It's best to leave these types of marketing to your competitors because, though they might not get calls or jobs from those marketing channels, they can still serve as reminders that make people think "damn, I still need to find someone to do that job for me."

That's where you come in.

There are certain keywords, rules, and principles of web design that cause Google to "like your website" more than other sites. This process is called search engine optimization (SEO) and it's massively important.

We specialize in a subset of SEO called Local Search Engine Optimization, or Local SEO for short.

The more Google likes your website, the higher it will appear in the list of search results, and the easier it will be for people to find you. Basically, you want to do everything you can to be Google's local favorite “electrician near me” , which would earn you a spot in the maps section at the top of the page. This is where most people click first, so it's where you need to be.

But don’t worry if you’re not there right away. The results in the 3-pack--or Map Pack, as it’s also called--largely depend on where your business is in relation to the searcher’s location. Still, there are actions you can take to influence the Maps rankings. Which leads us to…

As we said before, most people are going to be looking for your services on their phone. Mobile device users are going to make up a majority of your audience, so you shouldn't be building your website only for the people using a computer. Your site can't just be mobile friendly anymore. It needs to work well too.

That means lots of buttons: tap to call, tap to text, and tap to schedule. It also means that it has to load quickly, and have a big, prominent number on every page.

These are principles of marketing that are guaranteed to work because they convert mere website visits into action, calls, and jobs.