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One question that many service area businesses often ask is, “How do I rank in multiple cities?” They understand the importance of appearing in Google searches not only in the city where their business is physically located but also in surrounding cities. If this question resonates with you, then you’re in the right place! This blog post will shed light on how to organically increase your visibility across multiple cities, using Targeted Service Area Pages (TSAPs) among other SEO tactics.
The Struggle with Multiple City Ranking
Google allows businesses to rank in the location of their physical address. However, businesses often need to attract customers from surrounding cities too. The struggle is real, but with the right strategies, businesses can increase their visibility organically in various cities. It’s important to note that this post only deals with organic rankings, below the map section.
To rank in multiple cities in Google’s map section, you would need to have a physical address in each of these cities. Trying to manipulate this by using PO boxes or virtual addresses will only lead to your business getting flagged by Google, which could set you back significantly.
The Power of Targeted Service Area Pages (TSAPs)
A smart and Google-friendly strategy is to create TSAPs. These are specially designed pages on your website that target specific service areas, enabling you to organically rank in the surrounding cities.
Let’s use a client example to illustrate this. On the client’s website, a service area page was created that includes an embedded Google Map pinpointing the different cities the client wants to appear in. Even if the business doesn’t physically exist in these cities, they can increase their presence with strategic steps such as taking pictures in front of recognizable city landmarks, ensuring their business logo is visible in these photos. Why? Because Google’s image recognition is so advanced that it can identify these landmarks and subsequently associate the business with that location.
Alongside images, the page is filled with keyword-rich content, created by skilled content writers. It’s crucial to make sure the city the business wants to rank for is included in the headings and the title tags. This is all part of on-page SEO, a fundamental strategy that significantly boosts a business’s visibility on search engine results pages.
Making Your TSAPs Stand Out
Adding depth to your TSAPs is an essential part of the process. This means having more than just images and content. You should include links to all your services, so visitors can easily navigate to other pages of your website. This internal linking strategy enhances the user experience and boosts your SEO.
To further establish your business’s presence in the target city, consider joining the local Chamber of Commerce or other local business organizations. This adds credibility and trustworthiness to your page. In one example, the client included these trust symbols on their TSAP, which were linked to local resources.
The Power of Reviews and Location-Tagged Photos
If you’re targeting competitive cities, having reviews from clients in those cities can make a massive difference. These reviews tell Google and potential customers that you have worked in these locations and have satisfied clients there.
When you take photos in these cities, make sure your phone’s location settings are turned on. This gives Google an additional signal about your physical presence in the city. Don’t forget to upload these pictures to your Google My Business profile too.
To ramp up your SEO, you can also embed a Google Map of the city on your page and add zip codes of different areas in the city.
Remember: Effort Pays Off
Creating and optimizing TSAPs is not a one-time affair. It requires consistent effort and strategic planning.
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