The goal of EVERY small business website is to get the viewer to Take Some Form of Action.
The Call-To-Action is the single MOST IMPORTANT part of any small business website. Most website companies are great at development, but they do nothing for marketing.
How to determine the correct Call-To-Action:
1. Consider WHO is viewing your site:
New Prospects?
Current or Repeat Clients?
Referred Prospects?
Employees or Prospective Employees?
Vendors?
2. WHY are they on your site?
To learn something new?
To research price?
To learn about a company?
To find contact info?
The 4 D’s of the Website Building Process
1. Define goals of website (generate leads, educate, gather info, etc)
2. Design Ideas
3. Development of actual site
4. Deployment
The Header
Top Left: Benefits (Most Valuable Spot)
Center: Company Logo or Name
Top Right: Phone Number (Call-To-Action)
