00:00 Intro: Google Ads for current clients interview with Chelsea our resident Google Ads specialist.
01:22 Explanation of the Big West 30-Day Google Ads Ramp Up Program. Google needs at least 30 days to prove yourself to Google. The first 30 days is the time to build trust so Google can determine if your ad is relevant enough to show to customers. Its all about setting a good foundation. Chelsea says it can be thought of as a “Quick-start to SEO”.
03:06 Explanation of the Big West Marketing pricing model. We charge a flat monthly rate as opposed to a percentage of your ad spend with Google. We find this works best for service based businesses due to the ups and downs with seasons and unexpected expenses.
04:12 Chelsea explains exactly what Big West Marketing does during the first 30 days. This is includes the set up, landing pages, call recordings, ad scheduling, daily budget changes. It’s IMPORTANT to NOT pause or make changes yourself while Chelsea is working on your campaign.
07:10 Chelsea talks about making changes to Keyword Bids and exactly what that does for our clients. Bids are defined as how much you are willing spend on a click or phone call.
08:07 We discuss why it is so important to use Landing Pages instead of the Home page of your website. Typically people who click on Ads are looking for a quick relevant solution. If you send them to your website Home page the chances of getting a call go down significantly. If you have Google Ads and SEO running at the same time you will more than double your chances of getting a phone call.
10:51 There are two types of customers. The ones that click on Google Ads are more likely looking for a deal and quick response. The ones that are more concerned with quality will scroll past the Ads down to the SEO section so they can read Google Reviews, check out the website and do some research. So, for businesses that only want to focus on High-End clientele, Google Ads may not be a good solution. Google ads is more suited to mid-range clients that are subject to coupons and special offers.
