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Striving to have your business rank higher on the Google My Business 3-Pack or Google Maps? You are not alone. Many business owners are turning to Google My Business (GMB) for better visibility, increased customer engagement, and, ultimately, more sales. This article aims to clear up the many misconceptions about GMB and provide you with actionable tips and strategies to propel your business to the top of local search results.
Understanding Google My Business Ranking Factors
In the whirlwind of information surrounding Google Business Profile rankings, it’s crucial to rely on data-driven insights. A survey conducted in 2021 among several thousand agency owners unveiled the most critical factors for achieving higher local search rankings. Topping the list was ‘on-page optimization’, emphasizing the role your website plays in Google My Business.
So, let’s dive in and explore some proven on-page strategies that can give your business a significant boost in GMB rankings.
Keyword-Rich Title Tags: Your First Step to Higher Rankings
The first impression Google has of your website is mainly determined by your title tags. These tags appear at the top of your browser tab and provide Google with a snapshot of what your webpage is about.
Take, for instance, an electrician from New York. The title tag of his website might read “Electrician in New York | [Business Name]”. By including the keyword “Electrician in New York”, the business not only becomes discoverable by potential customers searching for this service but also aligns with Google’s understanding of what the business offers.
Keep in mind, the process of modifying title tags varies across different website platforms, so you may need to reach out to your web designer or the platform’s support system for guidance.
Heading Tags: Let Google Know What You’re About
Headings or H1 and H2 tags are another critical SEO element that Google uses to understand your business. These large headline words at the top of your website should ideally include keywords that potential customers might use to find your services.
For example, a chiropractor in Albuquerque, New Mexico, could have “Albuquerque Chiropractor” as their H1 tag. This keyword aligns perfectly with what people might search for and, importantly, it matches the business category in the Google Business Profile, creating consistency across platforms that Google appreciates.
Address Visibility: A Controversial Yet Crucial Factor
Regardless of whether you are a service-based business or operate from home, displaying your city and state on your website is essential for local SEO. Google often gives preference to businesses that show their address.
A study by our agency, conducted over 12 years and involving hundreds of local businesses, found that businesses displaying their addresses had higher chances of ranking on GMB, particularly new businesses. Therefore, unless privacy is a primary concern, showing your address could help your rankings.
DIY vs. Professional Website Development: Which Route to Take?
Deciding between building your own website or hiring a professional depends on your willingness to learn SEO principles and implement them effectively.
If you lean towards DIY, user-friendly platforms like Wix come highly recommended. Wix not only offers excellent support but also guides you through implementing SEO best practices. However, if you opt to hire a professional web development company, ensure they are proficient in SEO and understand local ranking with GMB.
To wrap up, improving your business’s Google My Business ranking is not as daunting as it seems. With the right strategies and consistent effort, your business can gain the visibility it deserves. To further your GMB mastery, check out our free Google My Business Cheat Sheet containing all you need to rank higher on GMB, complete with bonus tips.
Keep learning, keep growing, and see you in the next article!
