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SEO For Home Service Businesses

Watch this video to answer these questions:

1. How much does it cost?
2. What exactly do we do each month?
3. What kind of results can you expect?

Personalized Local SEO for Service Area Businesses

SEO: The Big West Way

At Big West Marketing, we know that no two businesses are alike. That’s why our SEO (Search Engine Optimization) services are customized and designed to meet YOUR specific goals, focusing on what will get you results. Whether it's optimizing your Google Business Profile or building a custom strategy for organic ranking OR both, we handle the technical work so you can focus on running your business.

Is SEO Right For Your Business

Is SEO Right For Your Business?

Before we dive into the nuts and bolts of SEO let’s make sure we are on the same page. SEO is not right for every business. That’s right! There are several questions that need to be answered before forking over money to any marketing company for SEO services:

1. Do you understand exactly what SEO is?
2. Do you understand the difference between Local SEO and Organic SEO?
3. Do you understand the difference between SEO and paid Google Ads and Google Guaranteed Ads?
4. Do you have a fully optimized website?
5. Do you have a legitimate physical address inside the city boundaries in which you would like to rank?

If you are unable to confidently answer these questions you need to read and study the information on this website or jump on a free consultation.

What Is SEO?

Confused by SEO? Your Not Alone...

First of all, what EXACTLY is SEO? It stands for Search Engine Optimization.

Let's keep this simple: When you search for a service on Google on a computer or phone you will see a page with lots of potential businesses to click on. The ones that are labeled "Sponsored" are paid advertisements. Those are NOT SEO results.

The ones below that have the little map, reviews and options to click on websites, phone numbers, etc. Those and the listings below are considered the SEO results. Those are the ones that get the most clicks and calls when people search for YOUR services on Google.

Getting your business and website listed as high up on that page as possible is how you make your phone ring and more jobs coming in. That's SEO and that's what we do here at Big West Marketing.

What Is SEO

Our Collaborative SEO Approach

Our Collaborative SEO Approach

Our goal is to get you to page one by using a TEAM approach. The is will involve close collaboration from our web design and SEO directors. We focus on all the factors that help you rank—ensuring everything works together seamlessly. Ultimately, we’re optimizing to get you customers AND please Google.

Here are the Most Important Ranking Factors for Local SEO for a Home Service Business:

Physical Address

Physical Address

This one is VERY important. The address where your Google Business Profile is verified and is where you can rank in the maps. Period. There are ways to rank in the organic section for different service areas, but Maps ranking is limited to your verified location.

Website SEO

Website SEO

Your content structure, title tags, internal linking, etc. all come together to help search engines understand your website's content and match it to people’s search queries.

Directories and Citations

Directories and Citations

Establishing correct information with the Secretary of State, Yelp, Facebook and BBB will signal to Google you are a legitimate business.

Backlinks

Backlinks

Links from authoritative sites indicate to search engines that your website contains relevant and high quality information.

Reviews

Reviews

Getting ten Google Reviews is when it makes a ranking difference. Above ten can impact conversions.

Optimized Google Business Profile

Optimized Google Business Profile

Properly optimizing and continually monitoring your Google Business profile is crucial to your SEO success.

Personalized Photos

Personalized Photos

Real photos uploaded to your website and Google Business Profile can have a huge impact on your rankings and conversions.

google reviewsLaGrange Janitorial

5stars
Such an amazing company. Joe, Leah and the whole team at Big West Marketing are amazing!! This team built our first website back in 2016 for our carpet cleaning company...we have totally dominated our area since. We decided to open another company....a commercial cleaning company....again Joe and his team did such a fabulous job on time and on budget. We have no doubt this new site will bring in tons of new business. We are already ranking on 1st and 2nd page of google and are showing in the map pack. We highly recommend this company for all your website and marketing needs.

google reviewsLars Crampton

5stars
I have had the pleasure of working with Joe and his team for over 10 years now! There is so much confusion, scams, and misunderstood SEO information out there it’s hard to trust who you should believe. Before I met Joe, I went through a couple bad SEO services. Joe and his team are very transparent on what they are doing and the strategies they use. They are experts in the industry and always a step ahead in to the latest google updates. SEO marketing is constantly changing and evolving, and it’s hard to keep up with everything, but you can trust that Joe and the team on top of it!

How Long Will It Take Before I Rank?

Ranking on Google doesn’t happen overnight, and the timeline can vary depending on several factors:

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Business Age

The longer you’ve been in business, the better your chances of ranking faster.

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Website History

If your website has been around for a while and is well-established, that helps too.

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Area Size

The size of the area you’re trying to rank in plays a role. Bigger areas often mean more competition.

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Competition

What your competitors are doing, and how aggressive their marketing strategies are, can impact how quickly you rank.

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Investment

The more time and money you’re willing to invest in your SEO, the quicker you may see results.

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Timeline

Generally, it can take anywhere from six months to a year to start seeing significant movement in rankings.

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No One-Size-Fits-All

There’s no scientific formula—SEO is a holistic approach. What works for one business might not work for another, so it’s like a recipe that you may need to adjust based on your specific conditions.

How Can I Rank in Multiple Cities?

If you want to rank in multiple cities without having an address in each location you can focus on ranking in the organic listings, here’s what you can do:

  • Create City Pages: For cities outside your primary location, you’ll need to create dedicated city pages on your website. These pages should be tailored to each location you want to rank in.
  • Consider the Variables: Success depends on several factors, including the size of the city, the competition, and the services you offer. Each city might require a different approach.
  • Invest in the Details: The more effort you put into each city page, the better the results. Include personal photos of you working in that city, especially at recognizable locations or near city signs. Local reviews, well-researched keywords, and strong content tailored to that city are also key.
  • Leverage Local Connections: If you have any ties to the area, like being a member of the local chamber of commerce or other organizations, highlight those connections on your city pages. This adds credibility and helps boost your ranking.

NOTE: City pages will help you rank in the organic listings but not the Maps or 3-Pack. To rank in the Maps or 3-Pack you must have a legitimate address and unique Google Business Profile in each city in most cases.

How can I rank in multiple cities

The SEO Process

Website Goes Live

  • Wendy will email you to set up an intro SEO call.
  • The Client Action is to schedule a call quickly, so we can get started!

SEO Discovery Call

  • Wendy will discuss your SEO goals, strategy, and possible snags that could hold you back.
  • The Client Action is to provide any info we ask for and handle the tasks we send your way. We’ll figure out what’s needed based on your situation.

Initial SEO Set-up

  • Guide you through GBP verification if needed.
  • Optimize GBP, FB, and Yelp profiles.
  • Setup Google Analytics and Search Console.
  • If needed, the Client Action is to provide any necessary documentation and photos for GBP verification.

Ongoing SEO

  • Ongoing SEO includes link building.
  • Use Technical SEO Tools (Analytics and Search Console)to improve your website.
  • The Client Action is to keep us in the loop about any changes that might affect your SEO campaign. We might also ask you to complete some tasks to help improve your campaign.

Exceptional Service, Every Step of the Way

We pride ourselves on delivering outstanding customer service. From the first consultation to ongoing SEO support, we treat every client as a priority. Our team takes the time to understand your business and provides clear, actionable advice for your needs.

Contact us today for a free consultation and let us create a winning SEO strategy with you!

Elevate Your Business With Us

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