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In today’s digital era, establishing a strong online presence is crucial for businesses of all sizes. One of the key platforms that can significantly impact your visibility and customer engagement is Google Business Profile (formerly known as Google My Business). However, recent updates to the platform have left some business owners perplexed about how to navigate and edit their information. In this article, we will walk you through the step-by-step process of editing your Google Business Profile both on a computer and on a mobile phone. Whether you’re a small business owner or a digital marketer, understanding these techniques will empower you to optimize your online presence and leverage the full potential of Google’s platform.
Logging in and Accessing the Edit Screen:
To begin editing your Google Business Profile, you first need to log in to your Gmail or Google Mail account, which is associated with your profile. Once logged in, open the Chrome browser and visit the Google homepage. Next, search for your business or use the query “my business.” The search results will display your business on Google, providing you with various options and features.
Editing on a Computer:
On the computer, you can access the edit screen by clicking the down arrow located next to your business name or by selecting the “Edit Profile” option. This will take you to a page where you can modify essential information such as your business name, category, description, contact details, website, and location. Additional options, including hours and more detailed settings, can be found in the menu items provided. Take note of the helpful boxes located at the bottom of the page, which offer recommendations and reminders from Google. It is recommended to periodically log in and review these suggestions.
Editing on a Mobile Phone:
To edit your Google Business Profile on a mobile phone, open the Google app and enter your business name or search for it using the app’s search bar. Ensure that you are logged in to your Gmail or Google Mail account to access the necessary features. The search results will display your business on Google, and by selecting the “Edit Profile” option, you will be able to modify your business information, contact details, location, and operating hours. Similar to the computer version, additional settings and advanced options can be accessed through the menu.
Leveraging Additional Features:
Apart from editing basic information, it is essential to utilize additional features provided by Google Business Profile to enhance your online presence. Adding photos is a great way to showcase your products, services, and establishment. To add photos, scroll down on the edit screen until you find the photo section. Tap the photo box, and then scroll further to reveal the “Add a Photo” button. This allows you to choose images from your phone’s library or capture new ones to upload directly.
Furthermore, creating posts and offers enables you to engage with your audience and promote your business effectively. To add a post or offer, scroll down to the existing posts section on the edit screen and click the “Add Update” button. This feature allows you to include photos, descriptions, and call-to-action buttons, encouraging users to take specific actions like booking appointments, making online purchases, signing up for services, or contacting your business directly.
Utilizing Advanced Settings:
Google Business Profile offers advanced settings that can further enhance your profile’s functionality and customization. By tapping the three dots on the business profile screen, you can access “Business Profile Settings.” Here, you can manage user permissions and assign managers to assist with profile management. Additionally, advanced settings provide access to features like linked accounts and your business profile ID. The latter can be useful when submitting help tickets to Google for troubleshooting or inquiries.
Mastering the art of editing and optimizing your Google Business Profile is an invaluable skill for businesses striving to succeed in today’s digital landscape. Whether you edit your profile on a computer or a mobile phone, following the steps outlined in this article will enable you to harness the full potential of Google’s platform. By regularly updating your business information, adding compelling photos, and crafting engaging posts and offers, you can attract more customers, enhance your online visibility, and ultimately drive growth for your business. Stay tuned for more informative articles and videos on digital marketing and maximizing your Google Business Profile’s potential. Don’t forget to check out the free cheat sheet linked below for additional tips and strategies.