DO YOU WANT TO RANK HIGHER ON GOOGLE?
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In 2023, Google made some significant changes to Google My Business, now known as the Google Business Profile. These changes have introduced new opportunities to start ranking for additional services in your area. In this blog post, we will guide you through the process of optimizing your Google Business Profile to take full advantage of these new features. By following our instructions, you can boost your rankings and get more business from the map section of Google.
Changes in Google Business Profile
The most notable change in Google Business Profile is the removal of the dashboard. Now, you can make edits directly from the search screen by searching for your business name. For example, search for “Big West Marketing” and scroll down to find the options to edit your profile.
The Power of Adding Extra Services
Sterling Sky, a reputable source of local SEO information, recently conducted a test that revealed the potential benefits of adding extra services to your Google Business Profile. In their test, an accident attorney added “DUI accident attorney” as an additional service, resulting in significant improvements in rankings across their area. The same can be achieved for your service business by following the steps outlined below.
Steps to Add Extra Services to Your Google Business Profile:
- Log in to your Google account and search for your business name.
2. Click on “Edit Profile” to access the editing options for your profile.
3. Review your business categories. Your primary category is the most important and will rank the highest. However, you can add sub-services under each category to increase your rankings for specific services.
4. To add sub-services, click on “Edit Services.” Here, you’ll see your primary category and any additional categories, along with their sub-services.
5. Click on “Edit” to add or remove sub-services. You can select from the options provided by Google or add custom services by clicking on “Add Custom Service.”
6. Be specific when adding custom services, as this will help you rank for niche services that your competitors may not be targeting.
7. After adding the services, click “Save.” Your edit will be pending review and may take up to a day to be published.
Examples of Adding Extra Services in Different Industries:
Electrician: Add “Electrical Installation Service” as an additional category to rank for installation services.
Plumber: Add “Commercial Plumbing Services” as an additional category to rank for commercial plumbing jobs.
Pressure Washing Company: Add “Gutter Cleaning Services” and “Commercial Window Cleaning” as additional services.
Carpet Cleaner: Add “Upholstery Cleaning” and “Commercial Cleaning Services” as additional categories and add specific sub-services targeting commercial cleaning.
Conclusion
By optimizing your Google Business Profile and adding extra services, you can improve your rankings and attract more customers. Make sure to update your profile regularly with new services or variations of your services to stay ahead of the competition.
If you’re interested in learning more about ranking and getting more business from Google Business Profile, check out our free cheat sheet available for download in the description. This one-page PDF offers in-depth information and video resources to help you rank on Google Business Profile.
Remember, taking advantage of these new ranking opportunities is easy, so start optimizing your Google Business Profile today!
