Your website photos do more than just fill space—they help customers trust you, understand your work, convert into customers and are a big part of SEO. The right photos can engage, while bad or boring photos can make them click away. Here’s how to take the best pictures for your website.
Why Personalization Matters
- Build Trust: People want to see who they’re hiring, especially when you’re coming to their home.
- Your Customers Are Looking at You: Most of your customers are women, and they want to see who will be at their door. A friendly, professional photo makes all the difference.
- No One Likes Stock Photos: Stock images feel fake. Real photos of your team and your work make your website more engaging.
- Search Engines Can Tell: Google knows when images are unique. Authentic photos help with rankings and make your site more credible.
- Brand Recognition: Your logo should appear naturally in your images—on shirts, vans, or signs. Show your team doing the work, not just standing around.
General Tips for Taking Website Photos
- Leave Space Around the Subject: This helps with cropping and adding text. We can make an image smaller, but we can’t make a low-quality photo bigger without it getting blurry.
- Keep Backgrounds Clean: Avoid clutter or anything distracting in the background. The focus should be on your work and your team.
- Show the Process: Don’t just say what you do—show it! Customers want to see how you do the work and the final product.
- Check Your Camera Settings: Phone cameras work great, but make sure you’re using the highest resolution setting to avoid grainy images.
Types of Photos to Include on Your Website
Hero Images
- What It Is: The big image at the top of the page (under the header) that spans the screen.
- Why It Matters: It grabs attention and instantly tells visitors what you do.
- Pro Tip: Take hero images horizontally (landscape mode) so they’re wide enough to fit the page.
On-the-Job Images
- What It Is: Photos of you and your crew working or interacting with customers.
- Why It Matters: Adds trust and credibility—people like to see the team in action.
- Pro Tip: Wear branded shirts or hats, include your work van/truck, keep the work area clean, and capture real moments.
Localization Photos
- What It Is: Images of local landmarks, well-known establishments, or recognizable buildings in your service area.
- Why It Matters: Reinforces where you work! Local images are content, helping both customers and search engines recognize your area of service.
- Pro Tip: This is next level—use photos of your team working near well-known spots to show you’re truly local.
Service Images
- What It Is: Photos of a specific service in action.
- Why It Matters: Shows customers exactly what you do and the quality of your work.
- Pro Tip: Focus on one service per photo, and include workers to make it feel real.
About Us Images
- What It Is: Group photos, headshots, or family pictures.
- Why It Matters: Makes your business feel personal and trustworthy. People want to know who they’re hiring.
- Pro Tip: Keep headshot backgrounds simple, and family photos with kids or pets add a great personal touch.
Before and After Photos
- What It Is: Side-by-side photos of a job before and after it’s completed.
- Why It Matters: Shows real results and helps customers see the difference your service makes.
- Pro Tip: Make sure the subject is clear—customers should instantly see what changed.
Final Thoughts
Your website photos tell your business story. Taking the time to get high-quality, real images will make your site more trustworthy, professional, and engaging. Ditch the stock photos and show your work, your team, and your results—customers will notice the difference!
