Creating great website content isn’t just about stuffing in keywords and hoping for the best. It’s about making sure your site explains what you do and who you are, speaks to the right customers, and helps your business stand out. Here’s how we do it.
Knowledge of Your Services
Our web design director has almost a decade of experience working with service businesses like yours. We’ve spent years researching industries, learning about certifications, and finding ways to make your business stand out.
- Break down complex information so customers understand what you do and how to hire you.
- Research industry standards and look for ways to highlight your expertise.
- Make sure your content is easy to read and leads people to take action—whether that’s calling, booking, or requesting a quote.
Our SEO Approach
Near Me Optimization
“[Service] near me” is one of the most searched phrases in Google. But using it everywhere on your site can actually become spammy. We take a smart approach:
- We focus on “near me” optimization on the homepage instead of spreading it across every page.
- Using “near me” too much on different pages makes them compete against each other (called keyword cannibalization).
- We write naturally—Google treats “near me,” “near you,” and “nearby” the same, so we mix them in for a better reading experience.
EEAT: Why It Matters
EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s how Google decides if your content is high quality. We highlight:
- What makes you different from competitors (years of experience, guarantees, being licensed & insured).
- Community involvement (chamber memberships, local awards like “Best of…”).
- Service details (the products and equipment you use, pricing, and process).
How We Personalize Your Content
Building Trust with Personal Bios and Photos
When hiring a service business, people want to know who they’re inviting into their home. Showing who you are makes your business more approachable and helps turn visitors into paying customers.
- About Us Page: A short bio with your experience, certifications, and why you started your business helps build trust. We’ll help you write this!
- Personalized Photos: Real team photos—not stock images—make a huge difference. Seeing friendly, professional faces reassures potential customers that they’re hiring a real, trustworthy company.
Client Discovery Call
Before we write, we talk to you about your business. This helps us make sure the content:
- Attracts the right customers—not every electrician, plumber, or pressure washer wants the same types of jobs. We write to get you the work you want.
- Answers real customer questions—what do people ask when they call?
- Includes the right services, certifications, process, pricing, and equipment.
- Captures your story for the About Us page.
Local Keyword Research
We don’t just guess what people search for—we research it. We:
- Use keyword templates that we customize for your location and business.
- Check the top 3-5 ranking competitors to see how they structure their site, what services they focus on, and what keywords they target.
- Look at Google Maps rankings to see what categories and services competitors list.
- Analyze customer reviews to see what real people care about when hiring a business like yours.
- Use Google Ads Keyword Planner and Frase to find local service keywords and longtail searches.
Putting It All Together
Using AI the Right Way
We don’t copy and paste from AI—we use it as a tool. We:
- Have custom prompts we tweak constantly for better results.
- Combine AI with keyword research and client call notes for accuracy.
- Edit content for readability, keyword placement, and structure to make sure it works for both Google and your customers.
Final Client Check
You have the final say on your content. We ask:
- Does it explain your business and services clearly?
- Is it accurate?
- Will it help your customers understand what you do and how to hire you?
We avoid complicated technical terms so your customers can easily read and take action. Our goal is content that helps your business grow—not just rank in search results.
