What Are City Pages and Why Do They Matter?
City pages are a key part of your local SEO strategy, helping your business rank in areas outside of your primary location. Instead of opening a second office, city pages allow you to broaden your campaign and attract customers from nearby towns. These pages target the organic section of search results, offering a great opportunity to reach new customers without needing a physical location in every city.
Here’s what you need to know about creating effective city pages that help your business stand out.
Key Elements of an Effective City Page
To create a city page that ranks well and attracts local customers, there are several important elements you should include. These components show both Google and potential clients that you're active in the area and committed to serving the local community.
Photos of Your Team Working in the Area
Photos are crucial to prove your presence in the city. These should focus on your team at work and connect your business to recognizable local spots.
- Include photos of your van or employees in branded gear.
- Feature local landmarks or signs in the background to emphasize you're working in that specific city.
- Avoid using generic houses or unidentifiable locations—show that you're truly part of the community.
Reference Jobs Completed in the Area
If you’ve worked on projects in the city, make sure to highlight them on the page. This builds credibility and shows your experience.
- List specific jobs completed in the city, whether they’re residential, commercial, or specialty projects.
- Reference well-known neighborhoods or locations where the jobs took place.
Reviews from Local Jobs
Including reviews from clients in the city helps build trust and adds authenticity to your page.
- Use reviews that specifically mention the city or the type of service provided.
- If city-specific reviews aren’t available, select general reviews that highlight your business’s strengths and reliability.
Local Affiliations
Being involved in local organizations shows you’re a dedicated member of the community.
- Mention memberships in the Chamber of Commerce or other local business groups.
- Highlight any charitable work, donations, or volunteer activities in the area.
- Include logos or links to these organizations where applicable.
Highlight Employees Connected to the City
Showing that your team has personal ties to the area helps build trust and makes your business feel more local to potential customers.
- Mention employees who live in or have a strong connection to the city.
- Highlight their favorite places or experiences in the area to create a more personal connection with your audience.
Talk About Favorite Areas
By sharing your knowledge of the city, you demonstrate that you’re familiar with the community and invested in it.
- Mention local parks, neighborhoods, or popular gathering spots that are well-known in the area.
- Talk about places you and your team enjoy, and how these areas connect to your business or the services you provide.
Google Map
A Google map embedded on the page makes it easy for customers to see that you serve the area and reinforces your local presence.
- Embed a map of the city to provide clear geographic context for your services.
By including these elements, your city page will be more relevant to both local customers and search engines, giving your business an opportunity of ranking well and connecting with clients in the area.
Examples City Pages
Here are some example of city pages with most of the key elements:
