Marketing Strategies for Electricians in 2025: Insights from Big West Marketing & The 360 Electrician
As 2025 kicks off, it’s clear that marketing is no longer optional for electrical contractors — it’s essential. With economic shifts, an evolving political landscape, and an electric grid under strain, contractors need a smart, aggressive marketing approach to stay ahead. In a recent YouTube conversation between Joe Burnich of Big West Marketing and Jeff, the face behind The 360 Electrician, they broke down the top three marketing moves electricians should make in 2025 — and the opportunity is massive.
Here’s an in-depth breakdown of that discussion and how you can turn insight into action this year.
Marketing in 2025: Why Now Matters More Than Ever
Jeff summed it up well: “New year. New administration. New ways people are going to spend money.”
The economic and political environment directly impacts consumer confidence — and by extension, contractor workload. In previous years, uncertainty made Jeff hold back on expansion, van purchases, and even new marketing pushes. But now? He’s optimistic — and so are we.
Key takeaway:
Don’t wait for the “perfect moment.” The moment is now. If you’ve been holding back on marketing or growth plans, 2025 could be your year to scale.
The Rise of Generators: A Profit Center Hiding in Plain Sight
One of the biggest growth opportunities for electricians this year? Generator installation.
Whether you’re in California dealing with wildfires and rolling blackouts, or in colder states like Montana where power outages can be dangerous, generators are no longer a luxury — they’re a necessity.
“If you’re not into generators, you need to get into it,” Jeff emphasized.
Here’s why this matters:
- The grid is maxed out: Between wildfires, storms, and increasing electrification, outages are more common.
- Demand is rising fast: Whole-home and portable generators are now top of mind for homeowners.
- It’s profitable: A standard generator install with transfer switch can yield $6,000–$7,000 in profit for a day and a half of work.
How to Market Generator Services in 2025:
- Build dedicated service pages on your website that specifically target generator keywords (Joe’s team at Big West can help).
- Highlight pain points in your flyers: “Protect your home from power outages,” or “Never lose internet or heat again.”
- Offer scalable solutions, from portable generator hookups to full standby systems.
And Jeff’s tip? Costco. That’s where he finds his generators to resell — and saves money while doing it.
Online + Offline Marketing: The New Hybrid Strategy
In 2025, the most successful electricians will blend their digital presence with boots-on-the-ground marketing tactics.
Joe (the SEO expert) and Jeff (the offline marketing veteran) are both seeing the power of this hybrid approach — and it’s paying off big.
Why Offline Still Works:
- Direct flyers sent to neighborhoods with aging infrastructure or recent outages bring in hot leads.
- Vehicle signage and job site presence passively advertise while you work.
- Mining your current clients for referrals is 10x more valuable than a random lead from Yelp.
“You’ve got to market while you sleep,” Jeff said. That’s the power of passive and progressive marketing combined.
The Ultimate Marketing Program for Electricians
If you’re tired of chasing leads and want to build a system that brings them to you, Jeff’s Ultimate Marketing for Electrical Contractors is a game-changer.
Here’s what it includes:
- Flyer templates designed to promote your top services like generators, panel upgrades, or EV chargers.
- Video scripts and training to help you build trust and authority.
- Sales strategies that work for tradespeople, not just sales pros.
Joe handles the backend — SEO, Google rankings, and lead generation. Jeff focuses on the real-world strategies that get calls, now.
“Marketing is about trajectory,” Jeff says. “Even if you’re off by 3%, that can cost you hundreds of thousands in lost revenue over five years.”
This program helps you course-correct before it’s too late.
Paperwork That Protects You — and Boosts Profits
Marketing brings in customers — but paperwork protects your profit.
One of Jeff’s lesser-known (but equally powerful) tools is his Paperwork Course — a fully editable set of service agreements, terms and conditions, and legal clauses that prevent scope creep and payment issues.
Why it matters:
- Clearly outlines extra charges for hidden issues like buried junction boxes or special finishes.
- Prevents misunderstandings when tenants don’t show up or access isn’t available.
- Covers common disputes — and gives you something in writing to back you up.
If you’re scribbling notes on QuickBooks with no terms attached, you’re at risk. This course helps you operate like a true professional — without paying thousands for a custom contract.
One-on-One Coaching That Pays for Itself
If you’re just starting out — or looking to grow from solo operator to full-fledged business owner — Jeff’s one-on-one coaching sessions are packed with real-world, personalized advice.
“How do I price my jobs?”
“How many leads should I be closing?”
“What should I charge in my market?”
These are the most common questions he answers. But more than just tips, he gives you the mindset and roadmap to scale profitably — based on 15+ years in the trade.
Most contractors book 2–4 sessions total, take the advice, implement it, and return 6 months later for the next growth phase.
If you’re overwhelmed or just want someone to cut through the noise, this is a smart investment.
Final Thoughts: Stop Guessing. Start Growing.
Joe and Jeff’s message is clear: 2025 is full of opportunity, but only if you take action. Whether it’s selling generators, improving your contracts, or finally getting your marketing on track, the time to act is now.
Here’s What You Can Do Next:
- Check out the Ultimate Marketing Guide for Electricians
- Protect your work with Jeff’s Paperwork Course
- Book a one-hour coaching session to get personalized advice
- Follow Jeff on YouTube, Instagram, TikTok, and X for more real-world marketing and business tips
- Partner with Big West Marketing for a website and SEO that actually drives leads
Your competition is leveling up. Are you?
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