You may wonder why I didn’t start with this chapter. Shouldn’t we first focus on the way the website looks before we start talking about conversions? The answer is “NO.” As a web designer, you would think that pictures, layout, colors, etc. would be my primary focus, right? When I first started my design career, […]
Book: The Service Business Money Machine
Book Chapter 3: Going Mobile
At the time of this writing, Google reports that over 60% of consumers are searching for local service businesses on their smart phones. Our experience shows the percentage is much higher in some cities. Mediative.com reports that 89% of participants admitted to searching for a local business on their smartphone once a week or more, […]
Book Chapter 2: Website Navigation Menus and Pages
You want to give your visitors a seamless experience which makes it easy for them to get around your website. In order to do this, you need to correctly set up your navigation menus and pages. In this chapter, you are going to learn methods that are the most effective ways to accomplish this. Navigation […]
Book Chapter 1: The Power of Making It Easy
From Book: The Service Business Money Machine If someone lands on your website, you have to engage them in a way that addresses their problem and speaks to their needs in a clear way. You only have a few seconds to get their attention before they decide to move on to a competitor’s site. You […]
Intro to Book: The Service Business Money Machine
Introduction to Your Success Story The purpose of this book is simple: I want to show you how to set up your website so that it will be the most valuable part of your business. I want to show you how to take it from being an online brochure to being a money-making machine that […]
