How to Get a Free Google Review QR Code in 2025
Why This Matters
Before we dive into the step-by-step, let’s talk about why this is such a big deal.
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Google reviews are critical for SEO. They impact your local rankings in the map pack and help you appear more trustworthy to searchers.
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They influence buyer decisions. Customers trust online reviews as much as personal recommendations.
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They’re a key conversion factor. A high volume of positive reviews can be the difference between getting the call or being passed over.
Previously, most business owners had to use third-party QR code generators to create a scannable link for customers. These tools often came with limits, required subscriptions, or pushed upsells. Now, Google has cut out the middleman.
Step-by-Step: Create Your QR Code for Google Reviews
Here’s exactly how to get your QR code—no tech skills needed.
1. Log Into the Gmail Associated with Your Google Business Profile
Start by logging into the Gmail account that manages your Google Business listing. This ensures you’ll see the proper controls and access to manage your profile.
2. Search for Your Business on Google
Go to Google.com and type in your business name exactly as it appears in your Google Business Profile. If you’re logged in correctly, you’ll see your management dashboard pop up in the search results.
3. Click on “Ask for Reviews”
You’ll now see a section that lets you manage your listing directly. One of the buttons will say “Ask for Reviews.” This is where the magic happens.
4. Download Your QR Code
Click on “Ask for Reviews” and you’ll see a pop-up with a review link and a QR code. Right-click on the QR code and select “Save Image As…” to download it to your computer.
How to Use Your Google Review QR Code
Once you have the image file, there are countless ways to use it to collect more reviews:
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Print it on business cards
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Create review cards or flyers
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Hang it on a clipboard or invoice folder
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Email it to customers after service
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Include it in follow-up texts or emails
It takes people directly to your Google review form, and all they need to do is scan the code with their smartphone and be logged into a Gmail account.
This eliminates the friction that often stops customers from leaving a review. The fewer steps involved, the more likely they are to follow through.
Pro Tip: Turn Google Reviews Into a Marketing Flywheel
The goal isn’t just to get a few more reviews—it’s to build a system that works for your business day in and day out.
Here’s how:
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Train your techs or office staff to ask for a review at the right moment.
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Incentivize the process with simple printouts that make scanning easy.
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Follow up a day or two after service with a text or email including the QR code.
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Monitor your reviews weekly and respond to all of them—Google likes engagement.
Every review you collect boosts your SEO, strengthens your credibility, and builds trust before a customer ever picks up the phone.
Why Google Is Doing This
Google’s new QR code feature isn’t random—it’s strategic. They know that more reviews mean a better experience for searchers, and more relevant local results.
By making it easier for business owners to collect reviews, they’re encouraging more engagement on their platform. That’s why this new feature is likely here to stay—and it’s smart for local businesses to take full advantage of it.
