How Electrical Contractors Can Get More Generator Installation Jobs in 2025 (With SEO That Actually Works)
If you’re an electrical contractor looking to grow your business in 2025, now is the perfect time to go all-in on marketing your generator installation services. With energy reliability becoming a hot topic and interest in backup power solutions rising, homeowners are actively looking for trusted professionals who specialize in home generators—especially those certified by big-name brands like Generac.
But here’s the deal: just mentioning that you install generators on your website isn’t enough anymore. If you want to stand out, rank higher on Google, and actually convert visitors into paying customers, you need a dedicated, optimized page that showcases your expertise.
Let’s break it down.
Why Generators Are Heating Up Right Now
There’s a growing concern about power outages and energy grid instability across the country. Political headlines and emergency declarations (like Trump’s recent energy announcement) are driving more people to search for long-term backup power solutions.
Joe Burnich from Big West Marketing did a quick dive into Google Trends and found something eye-opening: searches for “Generac home generator dealers” have spiked by 190%. That’s a serious jump—and it tells us that homeowners are ready to invest in backup power and are actively looking for trusted providers.
If you’re a certified Generac dealer or offer generator installation services, this is your window of opportunity.
The #1 Mistake Most Electricians Make on Their Website
Too many contractors toss in “generator installation” as a bullet point on their homepage or services list and call it a day. That’s not going to cut it in today’s market—especially when people are typing specific terms like:
- “Generac generator installer near me”
- “Backup home generator installation [city name]”
- “Licensed generator electricians in [location]”
If you’re not showing up for those searches, it’s probably because your website isn’t built to tell Google—or your customers—that this is a core service you specialize in.
What a High-Converting Generator Page Actually Looks Like
Take a cue from Kitsap Electric, one of Big West Marketing’s clients. Instead of burying “generator installation” on a general page, they have a fully dedicated landing page just for this service. Here’s what sets it apart:
- Unique, Localized Content: This isn’t copy-paste fluff. It speaks to homeowners in their specific service area.
- Original Photos: Real photos of actual installs (not stock images) build trust.
- Service Details: It breaks down what’s included—sales, installation, service, even brand partnerships like Generac.
- FAQs: Frequently asked questions help customers get answers and boost your SEO at the same time.
- Clear Calls to Action: Whether it’s a form or phone number, customers know exactly what to do next.
And most importantly: It’s optimized for SEO with the right keywords in the title, headings, image tags, and throughout the copy.
The SEO Blueprint for Generator Installation Pages
Whether you work with Big West Marketing or manage your website yourself, here’s the playbook to follow:
- Create a Separate Page for Generator Services
Don’t lump this in with your general electrical work. Make it clear this is a specialty. - Target Local Keywords
Use terms like “home generator installation in [city]” or “Generac certified installer [region].” - Include FAQs and Service Info
The more informative and unique your content is, the better you’ll rank—and the more trust you’ll build. - Add Real Images of Your Work
Google loves it, and so do homeowners looking for proof of professionalism. - Use Clear Titles and Headings
Example: “Home Generator Installation in [City] – Sales, Service & Generac Certification” - Repeat for Every Core Service
This approach doesn’t just work for generators. Use it for solar, EV chargers, panel upgrades—anything you want to rank for.
Why You Need to Act Now
2025 is shaping up to be a huge year for backup power. Energy is in the news. Searches are climbing. And most of your competition hasn’t built out proper service pages yet—which means this is your chance to dominate the local search results before they catch on.
This isn’t about fluff marketing or vanity rankings. This is about showing up when people are ready to buy and proving that you’re the expert they can trust.
Need Help Getting It Right?
If you’re unsure where to start—or want an expert to handle the heavy lifting—schedule a free consultation at BigWestMarketing.com. Joe and his team specialize in websites and SEO for tradespeople who are ready to grow and want results without the BS.
Whether you’re a one-man shop or managing a crew, you can get more of the right leads from your website… if it’s built and optimized the right way.
