Case Study: Weathering the Storm
Overview
Through a responsive SEO strategy and collaboration, Kevin maintained a top ranking since 2015 despite frequent Google algorithm changes, driving consistent traffic and conversions.
Challenge
With Google’s changing algorithms (Panda, Penguin, and the latest Proximity update), Clean Force One faced constant ranking shifts. The goal was to maintain a #1 ranking to ensure steady traffic and conversions.
Solution
- Smart SEO Updates: We regularly tested and improved Kevin’s SEO strategy to match Google’s new rules, including updating his address to meet Google’s location guidelines.
- Teamwork: Kevin shared high-quality photos and updates about his business, which boosted his online presence.
Maps Rankings, Sept. '21 - Nov. '23
Results
Clean Force One consistently regained its top position, now attracting 250-400 monthly visitors, with over half from organic search, leading to 20-30 conversions.
Key Takeaway
Staying on top of local search rankings takes flexibility and a focus on quality. A strong SEO strategy and teamwork can make all the difference.
