Case Study: From Invisible to Indispensable
Overview
Doug Palmer Electric went from being buried in search rankings (#35 on Google Maps and #15 in organic search) to becoming a top local choice, thanks to strategic SEO and website optimization.
Challenge
The challenge was to get Doug Palmer Electric noticed by more local customers and make it a go-to option in the area. The goal was to boost traffic and increase bookings.
Solution
- New Optimized Website: We created a sleek, optimized website to showcase their community ties and set them apart from competitors. The site went live in January 2023.
- Address Update: We guided Terrence in updating the business address, making sure it follows Google’s Business Profile guidelines for maximum visibility.
Maps Rankings, Aug. '22 - Aug. '23
Results
Doug Palmer Electric now shows up in Google’s local 3-pack and on the first page of search results. Their website gets 250-300 visitors each month, with over half coming from organic search, leading to 10-15 new customer inquiries.
Takeaway
A great website and the right updates to your Google profile can make a huge difference. Terrence’s story shows how small but smart changes can help a business shine online.
