We started our business in 2019, and I created my own website at that time. I was taking on all of the roles within the business. The year went well, but I wanted to take some things off my plate to start the next year, and reached out to Big West Marketing to help with the heavy lifting. They created a whole new website for us, made sure everything was aligned properly within the online world, and I could tell my phone was ringing more and more because of the work they were doing. Even though there weren’t many pressure washing service providers in my area, I wasn’t showing up the way I wanted to in the biggest city in my area, Rochester, MN. Read More
Even though most of our work comes from Rochester, I also wanted to maintain our roots in the small surrounding communities, as well. So, Joe and his team went on another mission, and that was to create local city pages for all of the small communities that surround Rochester. It has helped to keep us relevant in not only Rochester, but the surrounding communities, as well.
With the advice of Big West Marketing, I was able to get my business seen by my customers in a much more efficient way, than if I would have continued using my home property address. I can’t express enough gratitude towards the work they do, and the advice they offer on all of their services. I highly recommend any and all of their products and services.
~ Roy Kratt
Elite Exterior Solutions
Case Study: Targeted Transformation
Overview
By aligning Roy’s physical and online presence, his pressure washing business achieved #1 rankings in Rochester, unlocking new growth opportunities.
Challenge
Elite Exterior Solutions was based in Byron, a small town near Rochester, making it difficult to rank well in the competitive Rochester market.
Solution
- Strategic Location Shift: We recommended moving Roy’s address to a spot closer to Rochester’s center, aligning his online location with his service area.
- Consistent Updates: We made sure Roy’s website and all his online listings showed the new address correctly, keeping everything up to date.
- Google Verification: We guided Roy through the paperwork to confirm his new address with Google, and it was verified in early 2022.
Maps Rankings, Feb.'22 - July '23
Results
By March 2022, Roy was ranking #1 in Rochester for his main keywords. His new visibility led to a surge in website visits and job bookings from the Rochester area.
Takeaway
Making your physical and online presence match where you work can make a big impact. Roy’s results show how local SEO can elevate a business and expand its reach.