AI is everywhere right now. If you own a home service business, you’ve probably seen ads or received calls promising: “AI-powered SEO” “Guaranteed ChatGPT rankings” “AI lead generation systems” “Automated AI marketing domination” And while AI is absolutely changing online marketing, there’s also a growing wave of gimmicks and scams targeting contractors, electricians, plumbers, HVAC […]
Podcast
Podcast: Marketing Checklist For Service Businesses – 10 Things You Must Do To Get Jobs Now
Episode Breakdown: The Checklist 1. Build a Referral Program Most contractors know they should do this. Few actually do. Create a structured referral system that rewards customers for sending new business your way. Examples include: 10 to 20 percent off their current or next project Fixed-dollar credits like $20 per referral Printed referral cards […]
Home Service Marketing Pros: How Electricians (and Every Home Service Pro) Can Use AI to Buy Back Time in 2026
Welcome back to the Home Service Marketing Pros podcast — the show where we cut through the noise and make online marketing simple for home service pros. In this special 2026 kickoff episode, Joe Burnich sits down with Jeff “The 360 Electrician” to talk about what’s actually working with AI right now — not […]
Podcast: Why Google Isn’t Ranking Your Home Service Business (And How to Fix It)
Why Google Doesn’t Like Your Home Service Business (And How to Fix It) If you have ever felt like Google is out to get your service business, you are not alone. We hear it all the time from electricians, plumbers, HVAC companies, carpet cleaners, and other home service pros. You are doing good work, getting […]
Podcast Episode: Why Google Beats Social Media for Service Businesses
Welcome to the very first episode of the Home Service Marketing Pros podcast. This show is all about cutting through the noise and making online marketing simple for home service professionals. If you’re an electrician, plumber, HVAC contractor, carpet cleaner, or any other service-based business owner, this podcast is for you. Our goal is […]
