Search Engine Optimization (SEO) is the closest thing to “automatic marketing” that you will find. When someone searches for your service on the Internet and your business ranks high on the first page, then you will get more business. I have experienced the power of this first hand from running my own service business. Depending […]
Book Chapter 8: Closing the Deal
Although this chapter is not directly related to websites or marketing, it will offer you extra assistance in building your business. All of the tips and techniques in this chapter will prove helpful in accomplishing our overall goal, which is to get you jobs and make more money. What if you increased your jobs by […]
Book Chapter 7: Video Power!
Do videos really work? This is a question I get a lot and the answer is a definite “Maybe”. I know that’s not a very satisfying answer. You are probably thinking: “Joe, everyone says I need video. I watch videos all the time. I’d rather watch a video than read a bunch of text on […]
Book Chapter 6: Building Trust On The Internet
This may be the most important chapter in the entire book. In my opinion, trust is the most vital factor when it comes to conversions from your website. On the surface, it seems that customers are most concerned with price, process, service guarantee, etc. Underneath all the rational thought, is the basic human desire to […]
Book Chapter 5: Domains, Hosting and Websites
Hosting, SEO, Google Analytics, Backlinks, Domains… When Internet guys start throwing around technical terms, it can sound like a different language. Sometimes they use that as a sales tactic or try to impress you with their knowledge. They just forget that the average business owner doesn’t deal with this stuff day in and day out. […]
Book Chapter 4: Website Look and Feel
You may wonder why I didn’t start with this chapter. Shouldn’t we first focus on the way the website looks before we start talking about conversions? The answer is “NO.” As a web designer, you would think that pictures, layout, colors, etc. would be my primary focus, right? When I first started my design career, […]
Book Chapter 3: Going Mobile
At the time of this writing, Google reports that over 60% of consumers are searching for local service businesses on their smart phones. Our experience shows the percentage is much higher in some cities. Mediative.com reports that 89% of participants admitted to searching for a local business on their smartphone once a week or more, […]
Book Chapter 2: Website Navigation Menus and Pages
You want to give your visitors a seamless experience which makes it easy for them to get around your website. In order to do this, you need to correctly set up your navigation menus and pages. In this chapter, you are going to learn methods that are the most effective ways to accomplish this. Navigation […]
Book Chapter 1: The Power of Making It Easy
From Book: The Service Business Money Machine If someone lands on your website, you have to engage them in a way that addresses their problem and speaks to their needs in a clear way. You only have a few seconds to get their attention before they decide to move on to a competitor’s site. You […]
Intro to Book: The Service Business Money Machine
Introduction to Your Success Story The purpose of this book is simple: I want to show you how to set up your website so that it will be the most valuable part of your business. I want to show you how to take it from being an online brochure to being a money-making machine that […]
