Backlink Strategy in 2025: What Actually Works (And What Doesn’t) Backlinks are still a major player in SEO—but the game has changed. If you’re running a service business and wondering if those old-school link exchange tactics still hold up, or whether you should be paying for backlinks, this deep dive is for you. Joe […]
SEO Marketing Conference Highlights For Service Businesses 2024
What We Learned at the USEO Conference: Actionable SEO Tips for Home Service Businesses I just got back from the Local USEO Conference in New York City with our team at Big West Marketing, and I couldn’t wait to share the most valuable insights with you—especially if you run a home service business. I […]
Field Software Review – FieldPulse vs HouseCall Pro vs Jobber
FieldPulse vs. Housecall Pro vs. Jobber: Which Field Service Software Is Right for Your Business? If you’re running a home service business—whether you’re an electrician, carpet cleaner, or window washer—choosing the right field service management software can make or break your day-to-day operations. From invoicing and job tracking to customer communication and website […]
How To Rank Outside Your Hometown In The Google 3 Pack
Unlocking Local SEO: Mastering the Google Map Pack and Beyond In today’s digital marketing landscape, dominating the Google Map Pack is a coveted goal for local businesses. This section, also known as the “three pack,” can significantly boost visibility and customer engagement. However, many businesses find themselves confined to their immediate location, unsure how to […]
How I Ranked 360 Electric #2 On Google Maps
Sign up for Service Marketing Simplified: In today’s digital age, leveraging the power of search engine optimization (SEO) and digital marketing has become a game-changer for businesses across various industries. One remarkable story that underscores the transformative impact of effective SEO strategies is that of Jeff, the 360 electrician. Jeff’s journey from relocating his business […]
Get A Free QR Code To Get Google Reviews
How to Generate a Free QR Code for Google Reviews: A Step-by-Step Guide In the digital age, customer reviews are gold. They not only enhance your business’s credibility but also play a crucial role in local SEO and online visibility. In this blog post, I will guide you through a simple yet effective way to […]
Announcing: Service Marketing Simplified
Half-Price Deal – Click Here: Many of you know that I’ve been working on a new project for the past couple of months with my friend Mike Mancini. We are finally ready to launch! We are calling it Service Marketing Simplified. I just made this 7 minute video to explain exactly what it is and […]
Exactly How To Do A Google Video Verification Step By Step With Demo & Checklist
Get Your FREE Checklist: CLICK HERE! Are you a business owner attempting to navigate the shifting sands of Google business verification? Gone are the days when a simple postcard verification sufficed. In today’s digital age, the dynamics have changed, making it harder for many businesses, especially contractors and service providers, to get verified. So, is […]
FREE SEO Calculator For Small Businesses
Use this free SEO Calculator to find your potential ROI: https://bigwestmarketing.com/seo-calculator/
How to Rank Your Local Service Business in Multiple Cities: The Comprehensive Guide
One of the primary challenges local businesses face is expanding their reach across multiple cities or areas without violating Google’s guidelines. Navigating this can be tricky, but with the right knowledge, it can take your business to new heights. In a recent discussion with Sarah Maeschen, our marketing consultant at Big West Marketing, […]
