Could this one small thing really be holding you back? Have you noticed how the human brain loves to find problems and complain about them? If you don’t pay CLOSE attention your entire business (and life) will become a collection of dilemmas, disputes and bitch sessions. Your business was suppose to set you free not […]
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Book Chapter 14: Bringing It All Together
There are three big takeaways from this book. 80% of the people who buy this or receive it as a bonus will never get this far in the book. Of the 20% of you smart and ambitious entrepreneurs who read it, 80% will be inspired and really want to follow the blueprint. However, statistics and […]
Book Chapter 13: Facebook Marketing
In the world of Internet marketing, Google is King. But in the past couple of years, Facebook has also become a viable lead source for many types of service businesses. Marketing on Facebook is very different from Google. With Google, potential clients are searching for your service. In contrast, with Facebook you are pushing your […]
Book Chapter 12: Google My Business FAQ
At our company, Big West Marketing, we get a lot of questions on what Google will or will not allow when it comes to ranking in multiple cities. The following information is based on a combination of many hours of testing and talking with Google employees. I have used that information and hands-on experience to […]
Book Chapter 11: Off-site SEO
In this chapter, we are going to go over step-by-step exactly how to rank a service business website on the top of Google. Most people see SEO as something reserved for computer experts with high-level technical skills. Of course, the SEO pros that charge money for their services want you to believe this. The truth […]
Book Chapter 10: On-site SEO
In order to make SEO easier to execute, let’s work together to make sure you understand some basic definitions. What I provide here is only the essential SEO jargon. If you want to drive yourself crazy, you can find thousands more confusing and unnecessary terms relating to SEO. This book wants to cut out […]
Book Chapter 9: SEO – Understanding the Game
Search Engine Optimization (SEO) is the closest thing to “automatic marketing” that you will find. When someone searches for your service on the Internet and your business ranks high on the first page, then you will get more business. I have experienced the power of this first hand from running my own service business. Depending […]
Book Chapter 8: Closing the Deal
Although this chapter is not directly related to websites or marketing, it will offer you extra assistance in building your business. All of the tips and techniques in this chapter will prove helpful in accomplishing our overall goal, which is to get you jobs and make more money. What if you increased your jobs by […]
Book Chapter 7: Video Power!
Do videos really work? This is a question I get a lot and the answer is a definite “Maybe”. I know that’s not a very satisfying answer. You are probably thinking: “Joe, everyone says I need video. I watch videos all the time. I’d rather watch a video than read a bunch of text on […]
Book Chapter 6: Building Trust On The Internet
This may be the most important chapter in the entire book. In my opinion, trust is the most vital factor when it comes to conversions from your website. On the surface, it seems that customers are most concerned with price, process, service guarantee, etc. Underneath all the rational thought, is the basic human desire to […]
