If you own a service business, one of the best ways to get ahead of your competition in Google search is by creating a price range page. This simple addition to your website can boost visibility, build trust, and attract more qualified leads. Why Price Range Pages Matter When potential customers search for services online, […]
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How to Build High-Performing City Pages for Service Businesses
If you run a service-based business and want to expand your reach online, building location pages, often called city pages, is one of the most effective strategies. These pages help you show up in Google searches and even in AI tools like ChatGPT when potential customers are looking for services in their area. Location Pages […]
37 Minute Marketing Masterclass
Check out: Review Harvest The Origin Story: When Making the Phone Ring Wasn’t Optional Back in 2009, the economy was rough. I (Joe, Big West Marketing) launched a carpet cleaning business in Missoula, Montana with my wife’s minivan and a lot of grit. A friend told me about this “Google” thing, so I taught […]
Why Service Businesses Need a Professional Business Email
When a customer sees your email, it’s the first impression of your business—sometimes before they even meet you. Sending quotes, invoices, or updates from a Gmail or Yahoo account might seem fine, but it can hurt your credibility. A professional business email (like yourname@yourbusiness.com) shows customers you’re serious and established. It also helps in other […]
How Home Service Businesses Can Win With Offline Sales & Marketing
Why Sales and Marketing Are the Lifeblood of Home Services You can have the best technicians, processes, and customer service—but if the phone isn’t ringing, your business isn’t growing. For electricians, plumbers, HVAC contractors, and other home service pros, sales and marketing fuel the engine that powers everything else. The #1 Mistake Contractors Make Too […]
How To Rank Your Business in Google AI Mode
Google’s New AI Mode: What Home Service Businesses Need to Know Hi, Joe Burnett here from Big West Marketing. Today I want to dive into something that’s shaking up the search world — Google’s AI Mode — and what it means for home service business owners. But before we get into the details, I […]
Can A Free Listing With The BBB Help With Local SEO?
If you run a small service business, you may be wondering: Does being listed with the Better Business Bureau (BBB) help with your Google rankings? The answer is yes—but there’s nuance to it. How the BBB Impacts Google Rankings Google uses a select number of trusted online directories, also called citations, to verify and […]
How to Send Images to Your Web Designer
If you’re a business owner in the trades—plumber, HVAC, carpet cleaner, roofer, you name it—you already know how important a good-looking website is. But you might not realize just how much your own photos matter. And just as important: how you send those photos to your web designer. Let’s break this down in a way […]
Google Review Hack To Rank High In The 3 Pack
How to Get More Google Reviews and Boost Your Google Rankings (Step-by-Step Guide for Home Service Businesses) If you’re a home service business owner looking to climb the Google rankings, one of the simplest and most effective strategies is to focus on Google Reviews. In this post, I’ll walk you through how reviews impact your […]
Free QR Code for Google Reviews
How to Get a Free Google Review QR Code in 2025 Why This Matters Before we dive into the step-by-step, let’s talk about why this is such a big deal. Google reviews are critical for SEO. They impact your local rankings in the map pack and help you appear more trustworthy to searchers. They […]
