Creating great website content isn’t just about stuffing in keywords and hoping for the best. It’s about making sure your site explains what you do and who you are, speaks to the right customers, and helps your business stand out. Here’s how we do it. Knowledge of Your Services Our web design director has almost […]
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Best Practices for Website Photos
Your website photos do more than just fill space—they help customers trust you, understand your work, convert into customers and are a big part of SEO. The right photos can engage, while bad or boring photos can make them click away. Here’s how to take the best pictures for your website. Why Personalization Matters Build […]
Best Practices for Landing Pages for Service Area Businesses
Let’s talk about landing pages—the secret sauce to turning clicks into customers. If you’re running ads for your service business, a great landing page can mean the difference between a wasted budget and a winning campaign. Here’s how to make your landing pages work smarter, not harder. What Exactly Are Landing Pages and How Are […]
Making Changes to Your Google Business Profile (Without Getting Suspended)
How to Safely Make Changes to Your Google Business Profile One of the most confusing—and surprisingly risky—tasks for any business owner is updating your Google Business Profile, especially when it affects how your company shows up on Google Maps. Whether you’re rebranding, moving locations, or adjusting your business info, you might think it’s as easy […]
360 Marketing Tips For Electrical Contractors 2025
Marketing Strategies for Electricians in 2025: Insights from Big West Marketing & The 360 Electrician As 2025 kicks off, it’s clear that marketing is no longer optional for electrical contractors — it’s essential. With economic shifts, an evolving political landscape, and an electric grid under strain, contractors need a smart, aggressive marketing approach to […]
What Every Local Business Owner Must Know About the 200-Foot Rule
Avoid the Google Local Filter: The 200-Foot Rule If you’re a service business trying to rank on Google Maps in 2025, there’s one invisible landmine you must avoid: the Google Local Filter. It’s the kind of thing that can quietly sabotage your SEO without you even realizing it—and by the time you do, you […]
Boosting Your SEO Strategy in 2025
Backlink Strategy in 2025: What Actually Works (And What Doesn’t) Backlinks are still a major player in SEO—but the game has changed. If you’re running a service business and wondering if those old-school link exchange tactics still hold up, or whether you should be paying for backlinks, this deep dive is for you. Joe […]
SEO Marketing Conference Highlights For Service Businesses 2024
What We Learned at the USEO Conference: Actionable SEO Tips for Home Service Businesses I just got back from the Local USEO Conference in New York City with our team at Big West Marketing, and I couldn’t wait to share the most valuable insights with you—especially if you run a home service business. I […]
Field Software Review – FieldPulse vs HouseCall Pro vs Jobber
FieldPulse vs. Housecall Pro vs. Jobber: Which Field Service Software Is Right for Your Business? If you’re running a home service business—whether you’re an electrician, carpet cleaner, or window washer—choosing the right field service management software can make or break your day-to-day operations. From invoicing and job tracking to customer communication and website […]
How To Rank Outside Your Hometown In The Google 3 Pack
Unlocking Local SEO: Mastering the Google Map Pack and Beyond In today’s digital marketing landscape, dominating the Google Map Pack is a coveted goal for local businesses. This section, also known as the “three pack,” can significantly boost visibility and customer engagement. However, many businesses find themselves confined to their immediate location, unsure how to […]
